Telemundo Deportes' 2018 FIFA World Cup Russia Viewership By The Numbers
By: Tori Hartshorn Jul. 18, 2018
Telemundo Deportes concluded its comprehensive and exclusive Spanish-language coverage of the network's first-ever FIFA World Cup™ on Sunday, July 15, delivering unprecedented success across all platforms, according to data provided by Nielsen and Adobe Analytics.
VIEWERSHIP HIGHLIGHTS BY THE NUMBERS
(For complete details and executive quotes: bit.ly/2Llunxh)
- Telemundo Deportes' complete presentation of all 64 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 Million of the 2014 World Cup (37.9M) - despite fewest Latin American countries since 2006. The Total Audience Delivery (TAD) average was 2.3 million viewers per match with digital presentations providing a substantial 10% lift to the TAD.
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- The Final match, a big 4-2 win by France over Croatia, posted a Total Audience Delivery average of 5.45 million across Telemundo, TelemundoDeportes.com, and the Telemundo En Vivo and NBC Sports apps, and a TV-only viewership average 5.32 million viewers.
- Hispanics make up 18% of the U.S. population, and yet Telemundo Deportes makes up 41% of the average World Cup viewership (average split for all games through Final, 1.9M vs. 2.8M).
- The World Cup posted the greatest 32-day performance in network history, reaching 57% of the U.S. Hispanic population, setting records for the network's most-watched daytime for every day of the week.
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- Telemundo ranked as the #1 Spanish-language network in Total Day viewership for 14 consecutive days among Adults 18-49 (June 15-June 28).
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- Telemundo ranked as the #1 Spanish-language broadcast network in Total Day for the full tournament, outperforming its closest competition by +39% among total viewers (through July 12, based on latest available information).
- Telemundo's Mexico-Germany Group Stage match on June 17 ranked as the second-most watched match of the entire World Cup tournament (only behind the English-language World Cup final), averaging 6.58 million viewers for the full program (10:30 a.m.-1 p.m. ET) and 7.13 million viewers for the two-hour match.
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- Mexico-Germany marked the first time that a Spanish-language broadcast ranked among the top two in a World Cup tournament since 2002.
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- Mexico-Germany posted as the most-watched World Cup Group Stage match in Spanish-language TV history.
- Telemundo's 2018 World Cup the biggest livestream sports event and the 50 most-livestreamed games in Spanish language history.
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- The Mexico-Sweden Group Stage finale peaked at 1.02 million concurrent livestreams - the most for any event in NBC Sports Digital history, excluding Super Bowls, and the only event other than the SUPER BOWL to hit the 1 million mark.
- Telemundo Deportes' digital presentation reached 15.5 million unique users, generating a record-setting 130 million livestreams AND 1.96 BILLION live minutes viewed.
- In 56 Telemundo game windows, World Cup matches ranked #1 among Adults 18-49 in Spanish-language 93% of the time in the Top 14 Hispanic markets with Local People Meters (730 of 784 windows in those markets).
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- Telemundo stations in Los Angeles (KVEA), Miami (WSCV) and Houston (KTMD) had the MOST World Cup viewership in their markets - REGARDLESS OF LANGUAGE - ranking #1 overall among Adults 18-49, 25-54 and total viewers.
Telemundo 2018 FIFA World Cup Russia ™ Live Match Viewership (based on two-hour game window only)
| Match, Date | TAD Average | Telemundo-only Avg. Viewership |
| Russia-Saudi Arabia, 6/14 | 1.54 million viewers | 1.38 million viewers |
| Egypt-Uruguay, 6/15 | 1.32 million viewers | 1.20 million viewers |
| Morocco-Iran, 6/15 | 1.07 million viewers | 952,000 viewers |
| Portugal-Spain, 6/15 | 2.15 million viewers | 1.86 million viewers |
| France-Australia, 6/16 | 548,000 viewers | 492,000 viewers |
| Argentina-Iceland, 6/16 | 2.39 million viewers | 2.22 million viewers |
| Peru-Denmark, 6/16 | 2.61 million viewers | 2.45 million viewers |
| Croatia-Nigeria, 6/16 | 2.04 million viewers | 1.94 million viewers |
| Costa Rica-Serbia, 6/17 | 1.74 million viewers | 1.66 million viewers |
| Mexico-Germany, 6/17 | 7.42 million viewers | 7.13 million viewers |
| Brazil-Switzerland, 6/17 | 4.56 million viewers | 4.36 million viewers* |
| Sweden-South Korea, 6/18 | 820,000 viewers | 703,000 viewers |
| Belgium-Panama, 6/18 | 1.83 million viewers | 1.63 million viewers |
| Tunisia-England, 6/18 | 1.69 million viewers | 1.48 million viewers |
| Colombia-Japan, 6/19 | 1.79 million viewers | 1.52 million viewers |
| Poland-Senegal, 6/19 | 1.41 million viewers | 1.21 million viewers |
| Russia-Egypt, 6/19 | 1.50 million viewers | 1.27 million viewers |
| Portugal-Morocco, 6/20 | 1.52 million viewers | 1.27 million viewers |
| Uruguay-Saudi Arabia, 6/20 | 1.68 million viewers | 1.40 million viewers |
| Iran-Spain, 6/20 | 1.96 million viewers | 1.64 million viewers |
| Denmark-Australia, 6/21 | 1.08 million viewers | 916,000 viewers |
| France-Peru, 6/21 | 2.34 million viewers | 1.97 million viewers |
| Argentina-Croatia, 6/21 | 2.58 million viewers | 2.04 million viewers |
| Brazil-Costa Rica, 6/22 | 1.91 million viewers | 1.57 million viewers |
| Nigeria-Iceland, 6/22 | 1.64 million viewers | 1.35 million viewers |
| Serbia-Switzerland, 6/22 | 1.63 million viewers | 1.41 million viewers |
| Belgium-Tunisia, 6/23 | 1.40 million viewers | 1.27 million viewers |
| South Korea-Mexico, 6/23 | 7.19 million viewers | 6.62 million viewers |
| Germany-Sweden, 6/23 | 3.75 million viewers | 3.44 million viewers |
| England-Panama, 6/24 | 1.61 million viewers | 1.51 million viewers |
| Japan-Senegal, 6/24 | 2.53 million viewers | 2.39 million viewers |
| Poland-Colombia, 6/24 | 3.79 million viewers | 3.55 million viewers |
| Uruguay-Russia, 6/25 | 1.93 million viewers | 1.67 million viewers |
| Saudi Arabia-Egypt, 6/25 | 44,000 viewers | 38,000 viewers |
| Iran-Portugal, 6/25 | 1.95 million viewers | 1.67 million viewers |
| Spain-Morocco, 6/25 | 291,000 viewers | 153,000 viewers |
| Australia-Peru, 6/26 | 1.70 million viewers | 1.50 million viewers |
| Denmark-France, 6/26 | 114,000 viewers | 81,000 viewers |
| Nigeria-Argentina, 6/26 | 2.88 million viewers | 2.40 million viewers |
| Iceland-Croatia, 6/26 | 97,000 viewers | 41,000 viewers |
| Mexico-Sweden, 6/27 | 5.23 million viewers | 4.45 million viewers |
| South Korea-Germany, 6/27 | 196,000 viewers | 151,000 viewers |
| Serbia-Brazil, 6/27 | 2.59 million viewers | 2.15 million viewers |
| Switzerland-Costa Rica, 6/27 | 145,000 viewers | 109,000 viewers |
| Senegal-Colombia, 6/28 | 2.28 million viewers | 1.89 million viewers |
| Japan-Poland, 6/28 | 38,000 viewers | 29,000 viewers |
| England-Belgium, 6/28 | 1.61 million viewers | 1.36 million viewers* |
| Panama-Tunisia, 6/28 | 97,000 viewers | 89,000 viewers |
| France-Argentina, 6/30 | 3.74 million viewers | 3.52 million viewers |
| Uruguay-Portugal, 6/30 | 3.98 million viewers | 3.82 million viewers |
| Spain-Russia, 7/1 | 3.65 million viewers | 3.54 million viewers |
| Croatia-Denmark, 7/1 | 3.19 million viewers | 3.12 million viewers |
| Mexico-Brazil, 7/2 | 5.52 million viewers | 5.0 million viewers |
| Belgium-Japan, 7/2 | 1.75 million viewers | 1.62 million viewers |
| Sweden-Switzerland, 7/3 | 1.39 million viewers | 1.30 million viewers |
| Colombia-England, 7/3 | 2.97 million viewers | 2.77 million viewers |
| Uruguay vs. France, 7/6 | 2.27 million viewers | 2.08 million viewers |
| Brazil vs. Belgium, 7/6 | 3.12 million viewers | 2.90 million viewers |
| Sweden vs. England, 7/7 | 2.02 million viewers | 1.94 million viewers |
| Russia vs. Croatia, 7/7 | 2.91 million viewers | 2.80 million viewers |
| France vs. Belgium, 7/10 | 2.53 million viewers | 2.32 million viewers* |
| England vs. Croatia, 7/11 | 2.96 million viewers | 2.75 million viewers* |
| Belgium vs. England, 7/14 | 1.62 million viewers | 1.57 million viewers |
| France vs. Croatia, 7/15 | 5.45 million viewers | 5.32 million viewers |
| Average | 2.27 million viewers | 2.06 million viewers |
(*Includes NBCSN Simulcast)
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