TELEMUNDO's programming delivered a record setting 38% share among adults 18-49 in May's Monday-Friday primetime, the best in network history and 13 points higher than last year, according to Nielsen.
TELEMUNDO gained more viewers in the demo than any other Spanish-language network, averaging 812,000 adults 18-49, while its competition experienced significant declines with
Univision averaging 1,163,000, -16% vs. last year, and
UniMas averaging 188,000, -48% vs. last year. The record-breaking month brings
Telemundo closer than ever to Univision, with a difference of 351,000 adults 18-49, 100,000 closer than last month.
May ratings were bolstered by a strong performance at 10pm, with TELEMUNDO's super series earning a 54% share in the daypart, more than double the share in May 2014 (23%). With "El Señor De Los Cielos,"
Telemundo is the number one Spanish-language network at 10pm, with 1.48 million viewers among adults 18-49, up 129% from last year.
Source: Nielsen, NPM, Live+SD, 4/27/15-5/31/15 vs. 4/28/14-5/25/14. Prime based on strict dayparts. TEL share based on sum of A18-49 impressions on TEL, UNI and UMA.
About TELEMUNDO:
TELEMUNDO, a division of NBCUniversal Hispanic Enterprises and Content, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. TELEMUNDO's multiple platforms include the
Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 17 owned stations, which include a full power station in Puerto Rico that reaches 99% of all TV households in that DMA, and broadcast and MVPD affiliates;
Telemundo Digital Media, which distributes TELEMUNDO's original content across digital and emerging platforms including mobile devices and www.telemundo.com; and
Telemundo Internacional, the international distribution arm which has positioned
Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 120 countries in over 40 languages.
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