Telemundo announced today the appointment of Lia Silkworth to Senior Vice President of Insights and Consumer Development. In her role, she will develop and lead the programming and consumer research departments for Telemundo Network, NBC UNIVERSO and its digital properties. Silkworth will report to Luis Silberwasser, President of Telemundo Network and NBC UNIVERSO cable channel.
Silkworth will be responsible for synthesizing insights from quantitative and qualitative data in order to provide expert guidance on brand performance, multi-platform viewing, and other key business goals. In addition, she will be charged with the development of progressive research strategies to advance the long range business vision and strategy of NBCUniversal
Telemundo Enterprises.
"The addition of Lia to our leadership team strengthens our strategic capabilities and positions us for continued success," said Silberwasser. "Lia's deep knowledge of the Hispanic media industry, as well as her established track record of utilizing data and insights to drive strategy and innovation, will be vital as we continue to evolve our content, consumer and commercial strategies."
Silkworth joins
Telemundo from Starcom Mediavest Group (SMG), where she held the position of Executive Vice President, Managing Director. Prior to that role, Silkworth served as Senior Vice President, Group & Investment Director at SMG.
Silkworth graduated from the University of Texas at Austin with a Bachelor of
Science degree in Advertising and is a board member of the T. Howard Foundation.
TELEMUNDO is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. The network features original scripted dramas from
Telemundo Studios - the #1 producer of Spanish-language primetime content - as well as non-scripted productions, theatrical motion pictures, specials, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 17 owned stations and 52 broadcast and MVPD affiliates.
Telemundo is part of NBCUniversal
Telemundo Enterprises, a division of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.
Comments
To post a comment, you must
register and
login.
.png)
