Telemundo today announced sponsors of the 2016 BILLBOARD LATIN MUSIC AWARDS including DishLATINO, Domino's, Ford, Garnier Fructis, TWIX®, Pepsi, Samsung Electronics America, Sprint, State Farm, Target, Toyota and Victoria. The longest-running and most prestigious awards show in the Latin music world will be produced and broadcast live by Telemundo on Thursday, April 28 at 8pm/7c from the BankUnited Center at the University of Miami in Florida. The illustrious list of this year's finalists include: Nicky Jam, Enrique Iglesias, Romeo Santos, J Balvin and more. In addition, the award show will feature performances by Mexican singer Alejandro Fernandez with daughter Camila Fernandez, as well as Juan Gabriel, Juanes, Marc Anthony, Paulina Rubio, Nicky Jam, Victor Manuelle, Banda Sinaloense MS de Sergio Lizarraga and a historic performance by Daddy Yankee and Don Omar.
"The 'Billboard Latin Music Awards,' in close collaboration with our sponsors, will once again raise the bar in bringing the Hispanic audience one of the most exciting nights of the year, combining music, celebrity, fashion and fun," said Mike Rosen, Executive Vice President, Advertising Sales, News and Hispanic Groups, NBCUniversal. "From the red carpet, to what will be some of the most buzzed-about surprises throughout the live event, the advertisers will be integral to the most innovative and memorable aspects of the show."
As part of the partnership with DishLATINO,
Telemundo will create a video montage celebrating the night's musical performances and highlighting how the show has connected Latinos in the U.S to their roots through the universal language of music.
With the help of Domino's, Quique Usales, from TELEMUNDO's "Al Rojo Vivo," will order pizza for the crew that has worked hard to make the show a success. During a commercial break, a web tutorial vignette will highlight how Usales ordered through Domino's user-friendly online ordering system.
Ford and the "Billboard Latin Music Awards" will give up-and-coming designer Andrea Tankovitz the opportunity of a lifetime to create the dress that
Telemundo star Carmen Aub will wear to present an award. Andrea's design will be inspired by the lines, colors and the spirit of the Ford Fusion. A custom commercial will highlight the creation of the presenter's look, from the sketches and schematics, to the colors and design details of both vehicle and fabric. Ford will also sponsor digital exclusive videos and posts via Social Synch, a proprietary NBCUniversal product that helps advertisers extend their reach beyond our native footprint via Facebook and Twitter.
As the exclusive hair care sponsor, Garnier Fructis products will bring fans the latest hair care trends with a red carpet segment featuring Carmen Aub. The brand will also sponsor the "Premio De La Estrella" award during the ceremony, honoring the winner with a congratulatory bumper.
TWIX® will sponsor the "Lifetime Achievement" award, congratulating the winner with TWIX branded congratulatory bumper.
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MAKERS of Pepsi-Cola® will sponsor an exclusive look at the "Most Tasteful Moments" on the red carpet, in addition to teasing to a duet performance during the show with a branded "Bold Pairings" graphic.
Samsung will provide exclusive red carpet moments, including The Panacea Project serenading "Al Rojo Vivo" journalist Jessica Carrillo.
Sprint returns this year helping bring viewers even closer to the action via exclusive behind-the-scenes content via @TeamTelemundo Snapchat. Celebrating music as well as music lovers, Sprint is also providing super fans exclusive prizes during their Top of the Charts #MiRitmoSprint Watch
PARTY ON Twitter happening live during the red carpet and the main show.
State Farm returns this year as the exclusive sponsor of the "Latin Rhythm Song of the Year" award, congratulating the winner with a branded congratulatory graphic.
As part of the sponsorship, Target will launch its new marketing campaign, "Lúcete A Tu Manera," which celebrates individual beauty. The campaign features
TELENOVELA star and Billboard Latin Music Award host Gaby Espino, who on the red carpet will talk about her experience bringing Target's "Lúcete A Tu Manera" campaign to life. In addition, Target will exclusively sponsor the Billboard Latin Music Awards' Snapchat live story, as well as extend content from the show into thematic Buzzfeed posts.
To add to the evening's interactive experience for fans, Toyota will sponsor a Facebook Live on the red carpet, hosted by TELEMUNDO's Erika Csiszer and Christian Acosta. Mexican regional artist, El Dasa and Colombian hip-hop artist, Goyo (of Chocquibtown), will be asked questions submitted via social media while also inviting fans to their Snapchat accounts to experience the Toyota #AceptaElReto challenge, an engaging Snapchat story that takes each artist out of their music comfort zone. The experience will be captured through Snapchat in each of the artist's accounts (@ElDasaOficial, @nlafourcade, @Goyo_thegirl) and go live the evening of the awards. In addition, Toyota will sponsor custom vignettes airing on
Telemundo featuring moments from the awards, all in the spirit of getting out of your comfort zone with the Toyota RAV4 Hybrid, and incorporating unique aspects into the show.
Victoria will sponsor a congratulatory graphic for the winner of the "Hall of Fame" award.
The Billboard Latin Music Awards are the only awards that honor the most popular albums, songs, and performers in Latin music, as determined by the actual sales, radio airplay, streaming and social data that informs Billboard's weekly charts. The awards are the culmination of the Billboard Latin Music Conference, now in its 27th year and under the slogan "The Top Artists, The Top Trends, The Top Names in Music." The conference is the biggest and longest-running event dedicated to Latin music in the world. It will take place April 25-28 at the Ritz Carlton in Miami Beach, Florida.
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