Telemundo And Fruit of the Loom Partner For 2010 MISS UNIVERSE PAGEANT

Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced a partnership with Fruit of the Loom, Inc. for the 2010 Miss Universe Pageant.

The "Fruit of the Loom Miss Universe Experience" multi-platform deal provides viewers with more engaging coverage of the pageant and will provide tips and advice to help viewers learn how they, too, can prepare to look and feel great for all of life's big events. Telemundo's Levantate will promote the partnership on-air through a promotional segment series and a customized product capsule. The partnership will be featured in additional on-air promotions in Telemundo programs including Camino a la Corona and Al Rojo Vivo. Telemundo will produce a customized "Buscando a la Corona" vignette showcasing Fruit of the Loom product, which will air during the Miss Universe Pageant.

"We are thrilled to work with our partner Fruit of the Loom as a marquis sponsor of Miss Universe," said Jacqueline Hernández, Chief Operating Officer, Telemundo. "Each year Miss Universe delivers record numbers both in ratings as well as online. This program is very on brand for Fruit of the Loom and multiplatform with custom capsules running across our network's day parts as well as on all screens. We are all looking forward to Vegas!"

"We have a great partnership with Telemundo, and the Miss Universe Pageant is another special event that allows us to showcase the beautiful variety of intimate apparel styles Fruit of the Loom has to offer," said John Shivel, Senior Vice President of Marketing, Advertising and Communications for Fruit of the Loom, Inc.

"The Miss Universe communication platform is a great extension of our campaign. It allows Fruit of the Loom to provide consumers with valuable content, across the media touchpoints they prefer," added Montse Barrena, Group Account Director, Grupo Gallegos.

Fruit of the Loom is the official sponsor of the Spanish-language Miss Universe Pageant custom microsite, which features video and editorial content, as well as photo galleries. The site will stream Fruit of the Loom-integrated content, custom editorial content, banner ads, pre-roll and interactive features exclusive to the Fruit of the Loom brand on www.telemundo.com.

Fruit of the Loom is also the sponsor of Telemundo's Miss Universe WAP site. The mobile content includes video, photo galleries and interactive features. SMS alerts will notify viewers of the latest news related to the 2010 Miss Universe Pageant Event and tune-in alerts.

About Telemundo:
Telemundo Communications Group ("Telemundo"), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 34.1 million U.S. TV households nationwide on digital and analog cable, and satellite television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo International, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

About Fruit of the Loom:
Fruit of the Loom is a leading international, vertically integrated basic apparel company, emphasizing branded products for consumers of all ages. The Company is one of the world's largest manufacturers and marketers of men's and boys' underwear, women's and girls' underwear, printable T-shirts and fleece for the Activewear industry, Casualwear and Childrenswear. An independent, wholly owned subsidiary of Berkshire Hathaway, Inc. (NYSE: BRK.A; BRK.B), the Company sells its products principally under the FRUIT OF THE LOOM® and BVD® brands. For more information about the Company and its products, visit http://www.fruit.com.

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