Telemundo Media, the number one producer of Spanish-language Primetime programming, announced today the addition of the MISS LATINA USA competition to the slate of new programming to be unveiled at its annual Upfront presentation being held today at New York's Frederick P. Rose Hall, home of Jazz At Lincoln Center. MISS LATINA USA is an exclusive new reality series where one talented, beautiful woman will compete to win the title of MISS LATINA USA and the once-in-a-lifetime chance to compete in the Miss Universe pageant. Multi-city auditions will be held to select contestants based on poise, physical attributes and personality. Once chosen, the competitors will move in to a luxurious mansion where they will live together and undergo training by a team of talented experts in fields such as modeling, acting, fashion, nutrition and beauty. Contestants will compete in weekly eliminations until the remaining finalists compete in the gala challenge for the title of MISS LATINA USA and a ticket to the Miss Universe pageant.
The new series represents the first time in the history of the
Miss Universe pageant that a U.S. contestant other than
Miss USA will be awarded the opportunity to participate in the
Miss Universe competition.
"It's always great to be in business with
Donald J. Trump and the
Miss Universe organization," said Emilio Romano, President of
Telemundo Media. "We are proud to be the Spanish-language home of MISS UNIVERSE, the most prestigious beauty pageant in the world, which recognizes the beauty and talent of women from all over the world, including the crowning of numerous Latina pageant winners."
"The
Miss Universe Organization has enjoyed a terrific partnership with Telemundo," said
Donald J. Trump, who co-owns the
Miss Universe Organization with NBCUniversal. "The
Miss Universe pageant consistently delivers the highest ratings in the coveted Hispanic market and the MISS LATINA
USA series puts a completely new twist on the competition. It will undoubtedly draw big numbers and we look forward to forging an even bigger relationship with
Telemundo over the years to come."
The MISS LATINA
USA series will join Telemundo's existing slate of programming dedicated to the prestigious competition that includes:
MISS UNIVERSE: Camino a la Corona
Telemundo gives viewers the opportunity to get to know the Latinas through exclusive interviews and access as they prepare to compete for the
Miss Universe crown. This show features interviews with the Hispanic competitors, getting up-close-and-personal with an inside look at the life of a beauty contestant.
MISS UNIVERSE Pageant
Telemundo presents the glamour, beauty and achievements of more than 80 delegates, representing the most beautiful women in the world, 25% of whom come from Spanish-speaking countries. Annually, the
Miss Universe pageant selects well-rounded women who reflect the viewpoints, aspirations and achievements of today's modern women. The delegates are judged in the classic categories of ball gown, swimsuit and personal interviews. Notable Latinos also participate in the show. Past shows have included Daisy Fuentes hosting with performances by Chayanne and judging by supermodel Elsa Benítez and Telemundo's María Celeste Arrarás.
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