Talkers ELLEN and BETHENNY Deliver Strong Debuts

Ellen and Bethenny both delivered strong time period growth with W25-54 in their respective premieres yesterday, please see below. Individual market ratings are attached:

ELLEN
· Matched her highest HH debut ever (3.1 rating in 12/13)

· #1 Talk Show among HH for the day

· Up +83% in share from her Women 25-54 lead-in

· 15-20% improvement over the May '13 time period rating among HH and W25-54

ELLEN
Overnight Market Weighted Average
Monday, 9/9/13
	Households		Women 25-54
	Rtg	Shr	Rtg	Shr
ELLEN	3.1	8	1.8	11
Lead-In	1.9	5	1.0	6
% Dif vs LI	63%	60%	80%	83%
Sep 12 TP	2.2	6	1.2	7
% Dif vs Sep 12	41%	33%	50%	57%
May 13 TP	2.7	8	1.5	9
% Dif vs May 13	15%	0%	20%	22%

Source: WRAP Overnights

_ _ _ _ _ _ _ _ _ _ _ _

BETHENNY

· Up +20% in rating and +1 share point over her lead-in program among W25-54

· Up +20% in rating and +1 share point over the Sep '12 time period among W25-54

BETHENNY
Overnight Market Weighted Average
Monday, 9/9/13
	Households		Women 25-54
	Rtg	Shr	Rtg	Shr
BETHENNY	0.9	3	0.6	4
Lead-In	1.0	4	0.5	3
% Dif vs LI	-10%	-25%	20%	33%
Sep 12 TP	1.0	3	0.5	3
% Dif vs Sep 12	-10%	0%	20%	33%
May 13 TP	1.0	3	0.5	4
% Dif vs May 13	-10%	0%	20%	0%

ELLEN

Source: WRAP Overnights

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