TV Land Earns Highest-Rated Year in Primetime Since 2007

For 2010 to date (12/28/09 to 12/19/10), TV Land is pacing to earn its highest-rated year in primetime since 2007 with its target Adults 25-54 audience and among Women 25-54 since 2006. Bolstered by the launch of its first original hit sitcom, the critically-acclaimed "Hot in Cleveland," and the success of the network's highest-rated acquisition, "Everybody Loves Raymond," the network boasted double-digit gains among A25-54 and total viewers in primetime for 2010 over last year.

According to The Nielsen Company, TV Land posted a 0.3/363,000 in primetime for the year among Adults 25-54, up +17% in rating and delivery over last year. Among women 25-54 in primetime for 2010, the network scored a 0.4/209,000, up +29% in both rating and delivery over 2009. The network attracted an average of 827,000 total viewers for the year in primetime, up +15% over YAGO.

TV Land 2010 Primetime Performance Highlights Include:

· "Hot in Cleveland," which premiered on June 16, 2010, is the #1 cable sitcom starring acclaimed actresses Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White. The series, which is the network's first original scripted series, averaged a 2.0/2.1 million among A25-54. Among Women 25-54, the series scored a 2.6/1.4 million, and averaged 4.3 million total viewers for the season.

· TV Land's highest-rated acquisition, "Everybody Loves Raymond," continues to impress, posting a 0.4/444,000 among A25-54 and a 0.5/268,000 among W25-54, an outstanding +43% gain in rating and delivery with A25-54 and up +66% in rating and delivery with W25-54 versus YAGO levels. It averaged nearly 1 million total viewers (985,000), up +37% compared to last year.

· TV Land scored record-breaking numbers for its star-studded eighth annual "TV Land Awards" hosted by Tim Allen, attracting nearly 2 million total viewers for its Sunday, April 25 (9-10:30 p.m. ET/PT) telecast. The special was the highest-rated and most-watched TV Land Awards since 2004 among the network's key demos of: Adults 25-54, Women 25-54 and total viewers. The presentation averaged 1.7 million viewers, up +54% over last year's show. Among the network's target Adults 25-54 audience, the telecast earned a 0.7/757,000, up +37% in rating and delivery versus 2009's show. And among Women 25-54, TV Land earned a 0.7/401,000, up +53% in rating and in delivery over 2009's show.

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About TV Land

TV Land is the programming destination featuring the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, classic and contemporary television series acquisitions, hit movies and a full-service Web site, TV Land is now seen in over 98 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.

Photo Credit: tvland.com

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