TV Adaptation of THE VELVETEEN RABBIT in the Works

Producers of "The Gruffalo" and the writer of the BBC and Netflix series "Watership Down" are adapting "The Velveteen Rabbit" for TV, according to Variety. Magic Light Pictures and Tom Bidwell are currently in development on the project and have begun talks with broadcasters.

The classic story, written by Margery Williams, is ABOUT A BOY and his beloved toy rabbit. The book was first published in 1922 and has since been adapted for stage and screen multiple times.

Magic Light Pictures co-founder Martin Pope said that with Bidwell's "captivating characters and the heart-tugging story, we are hoping to create a film that will prove essential Christmas family viewing for years to come."

Bidwell said that "like all great works of children's literature 'The Velveteen Rabbit' tells a story about important themes like love and loss, yet it does so with breathtaking imagination and joy." He added: "I love the fact that it's a vignette set at Christmas. It's almost like our audience is pulled inside the picture on the front of a Christmas card into a world of magic and wonder."

Bidwell created the BAFTA- and International Emmy-nominated "My Mad Fat Diary" and the Oscar-nominated short "Wish 143." He recently won a BAFTA for his work on CBBC series "Katy."

Read the original article on Variety.