Delivering his top averages since June, "The Tonight Show Starring Jimmy Fallon" has finished #1 for the late-night ratings week of Aug. 7-11 versus its ABC and CBS time-period competition in every key demographic - adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54 -- according to "live plus same day" results from Nielsen Media Research.
Fallon generated a seven-week high in 18-49, a six-week high in total viewers and his most competitive finishes versus a first-run week of "The Late Show with Stephen Colbert" since June.
Versus the prior week, "Tonight's" 18-49 margin over Colbert grew from +20% (with a 0.60 rating vs. a 0.50 for the week of July 31-Aug. 4) to +54% (0.65 vs. 0.42), the biggest advantage for "Tonight" since a +62% win for the week of June 19-23 (0.68 vs. 0.42).
In total viewers, "Tonight" cut the "Late Show" margin week to week by 73%, finishing last week within 248,000 viewers of "Late Show" (2.477 million vs. 2.725 million) versus a 905,000 gap the prior week (2.309 million vs. 3.214 million for July 31-Aug. 4). It's "Tonight's" closest finish in total viewers versus a week of Colbert originals since a 183,000-viewer gap for the week of June 26-30.
For the week, "Tonight" scored its best weeklong average in adult 18-49 rating (0.65) since June 19-23 (0.68) and most-watched week (2.477 million viewers) since June 26-30 (2.546 million).
At 12:35 a.m. ET last week, "Late Night with Seth Meyers" generated its highest 18-49 rating (0.37) in eight weeks (since the week of June 12-16, 0.38) and best total-viewer result (1.346 million) in six weeks (since June 26-30, 1.314 million).
Meyers finished #1 in the timeslot versus CBS' "The Late Late Show with James Corden" in all key categories, and in their head-to-head half-hour from 12:30 to 1 a.m. ET, "Late Night" beat ABC's "Nightline" in every key measure.
At 1:35 a.m. ET, encore telecasts of "Last Call with Carson Daly" generated the show's best 18-49 average (0.22) in 12 weeks (since a 0.24 for the week of May 15-19) and top total-viewer tally (754,000) in eight weeks (since 758,000 for the week of June 12-16).
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