TONIGHT SHOW STARRING JIMMY FALLON has won the ratings week of Oct. 9-13 in the key late-night demographic of adults 18-49 with the show's biggest margins in three weeks over the timeslot's ABC and CBS competition, according to "live plus same day" results from Nielsen Media Research.
For the week, "Tonight" generated a +27% margin of victory in adult 18-49 rating versus CBS' "The Late Show with Stephen Colbert" (with a 0.61 rating vs. a 0.48) and posted a +42% win over ABC's "Jimmy Kimmel Live" (0.61 vs. 0.43), in both cases the biggest "Tonight" margins since the week of Sept. 18-22, when Fallon prevailed by +35% over Colbert and +49% versus Kimmel. Note that last week's Friday "Kimmel" was an encore and Thursday's "Late Show" was delayed by an NFL overrun. In total viewers, "Tonight" bested "Kimmel" by +322,000 persons (2.492 million vs. 2.170 million), making this the third week in a row "Tonight" has increased its total-viewer margin over "Kimmel" -- +322, 000 this past week versus +246,000 for the week of Oct. 9-13 (2.618 million vs. 2.372 million), versus +244,000 for the week of Sept. 25-29 (2.541 million vs. 2.297 million), versus +226,000 for the week of Sept. 18-22 (2.261 million vs. 2.035 million).Videos