THE TONIGHT SHOW STARRING JIMMY FALLON has won the ratings week of Oct. 2-6 in the key late-night demographic of adults 18-49, according to "live plus same day" results from Nielsen Media Research. With a 0.64 rating for the week, "Tonight" generated its highest rating, excluding the week of an NFL overrun, since Aug. 7-11 (0.65).
In total viewers, Fallon's 2.618 million average made it his most-watched week, excluding the NFL week, since June 19-23 (2.656 million).
For the week, "Tonight" generated a +23% margin of victory in adult 18-49 rating over CBS' "The Late Show with Stephen Colbert" (with a 0.64 rating versus a 0.52) and posted a +28% win versus ABC's "Jimmy Kimmel Live" (0.64 vs. 0.50). Friday's "Kimmel" was an encore and Thursday's "Late Show" was delayed by an NFL overrun.
During a "Tonight Show" week of guest appearances on all five nights by Miley Cyrus, the Oct. 4 telecast, with guest Hillary Clinton, averaged 2.659 million viewers, making it the show's most-watched Wednesday edition in nearly four months, since June 14 (2.731 million, also with guest Miley Cyrus).
At 12:35 a.m. ET last week, "Late Night with Seth Meyers" finished #1 in the timeslot versus CBS' "The Late Late Show with James Corden" in adults, men and women 18-49 and adults, men and women 25-54, and in their head-to-head half-hour from 12:30 to 1 a.m. ET, "Late Night" beat ABC's "Nightline" in every key measure.
The 0.36 rating in 18-49 is Meyers' highest, excluding the week of an NFL overrun, since Aug. 7-11 (0.37). With 1.371 million viewers overall, it was "Late Night's" most-watched week, excluding the NFL week, since June 12-16 (1.416 million).
Meyers' generated a +20% margin of victory versus "Late Late Show" for the week in adults 18-49 (with a 0.36 rating average versus a 0.30). From 12:30 to 1 a.m., the "Late Night" advantage versus "Nightline" was +24% (0.41 vs. 0.33 for that half-hour).
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