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TONIGHT SHOW Takes The Week of 3/19-3/23 In Adults 18-49

By: Mar. 27, 2018
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TONIGHT SHOW Takes The Week of 3/19-3/23 In Adults 18-49  Image

"The Tonight Show Starring Jimmy Fallon" has won the late-night ratings week of March 19-23 in adults 18-49 and most other key demographics, according to "live plus same day" figures from Nielsen Media Research. Note that Thursday and Friday CBS programming is excluded from these averages due to delays for NCAA BASKETBALL coverage and Friday's "Jimmy Kimmel Live" was an encore.

"Tonight" won the 11:35 p.m. hour for the week over "The Late Show with Stephen Colbert" by +26% margin in adults 18-49 (with a 0.58 rating vs. a 0.46) and versus "Kimmel" won by +29% (0.58 vs. 0.45).

For the week, "Tonight" pulled within 431,000 persons of Colbert in total viewers (2.560 million vs. 2.991 million), its closest finish behind "Late Show" originals in a week that did not include a big NFL or Olympic lead-in boost for "Tonight" since Oct. 2-6, 2017 (when the gap was 423,000).

Last week at 12:35 a.m. ET, "Late Night with Seth Meyers" outrated CBS' "The Late Late Show with James Corden" by a +27% margin in adults 18-49 (with a 0.33 rating vs. a 0.26). "Tonight" topped "Late Late Show" for the week in adults, men and women 18-49; adults, men and women 25-54; and total viewers.

For their head-to-head half-hour, "Late Night" beat ABC's "Nightline" in all key measures, including a margin of +23% in adults 18-49 (0.37 vs. 0.30 from 12:30 to 1 a.m. ET).

LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of March 19-23. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.58 rating, 3 share
CBS "Late Show," 0.46/3 *
ABC "Kimmel," 0.45/3 *

12:35-1:05 a.m. ET
ABC "Nightline," 0.30/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.33/3 *
CBS "Late Late Show," 0.26/2 *

1:35-2:05 a.m. ET
NBC "Last Call," 0.21/2 *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 2.560 million viewers
CBS "Late Show," 2.991 million viewers *
ABC "Kimmel," 2.261 million viewers *

12:35-1:05 a.m. ET
ABC "Nightline," 1.383 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.389 million viewers *
CBS "The Late Late Show," 1.217 million viewers *

1:35-2:05 a.m. ET
NBC "Last Call," 0.851 million viewers *

*Thursday and Friday CBS programming was delayed by NCAA BASKETBALL and is excluded. Friday's "Kimmel," "Late Night" and "Last Call" were encores.

SEASON AVERAGES

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.69 rating, 4 share
CBS "Late Show," 0.61/4
ABC "Kimmel," 0.48/3

12:35-1:05 a.m. ET
ABC "Nightline," 0.31/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.40/3
CBS "The Late Late Show," 0.29/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.24/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 2.776 million viewers
CBS "Late Show," 3.901 million viewers
ABC "Kimmel," 2.306 million viewers

12:35-1:05 a.m. ET
ABC "Nightline," 1.418 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.585 million viewers
CBS "The Late Late Show," 1.412 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.839 million viewers

SELECTED CABLE RESULTS, WEEK OF MARCH 19-23

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m., "The Daily Show," 0.24
Comedy Central, 11:30-midnight ET, "The Opposition," 0.11

TBS, 11 p.m.-midnight, "Conan," 0.16 **

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.57
Adult Swim, 12:30-1:30 a.m. ET, 0.44

Each adult 18-49 rating point equals 1.28 million viewers.

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m., "The Daily Show," 0.895 million
Comedy Central, 11:30-midnight ET, "The Opposition," 0.309 million

TBS, 11 p.m.-midnight, "Conan," 0.382 million **

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.199 million
Adult Swim, 12:30-1:30 a.m. ET, 0.923

** Thursday's "Conan" was preempted.



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