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TONIGHT SHOW Takes The August 27-31 Encore Week In 18-49

By: Sep. 05, 2018
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TONIGHT SHOW Takes The August 27-31 Encore Week In 18-49  Image

"The Tonight Show Starring Jimmy Fallon" has won the late-night ratings race for the encore week of Aug. 27-31 over the timeslot's ABC-CBS competition in the key demographic of adults 18-49, as well as men and women 18-49 and adults, men and women 25-54, according to "live plus same day" figures from Nielsen Media Research.

In adults 18-49, "Tonight" rebroadcasts won the 11:35 p.m. hour for the week over "Jimmy Kimmel Live" encores by an +11% margin in adults 18-49 (with a 0.39 rating vs. a 0.35) and versus rebroadcasts of "The Late Show with Stephen Colbert" by +33% (0.39 vs. 0.30).

Last week at 12:35 a.m. ET, "Late Night with Seth Meyers" encores outperformed rebroadcasts of "The Late Late Show with James Corden" by+38% in the 18-49 demo (0.22 vs. 0.16), and prevailed over "Late Late Show" in every other key ratings category.

LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Aug. 27-31. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.39 rating, 3 share (R)
CBS "Late Show," 0.30/2 (R)
ABC "Kimmel," 0.35/2 (R)

12:35-1:05 a.m. ET
ABC "Nightline," 0.25/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.22/2 (R)
CBS "Late Late Show," 0.16/2 (R)

1:35-2:05 a.m. ET
NBC "Last Call," 0.15/2 (R)

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.872 million viewers (R)
CBS "Late Show," 2.025 million viewers (R)
ABC "Kimmel," 1.592 million viewers (R)

12:35-1:05 a.m. ET
ABC "Nightline," 1.064 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 0.985 million viewers (R)
CBS "The Late Late Show," 0.959 million viewers (R)

1:35-2:05 a.m. ET
NBC "Last Call," 0.607 million viewers (R)

SEASON AVERAGES

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.62 rating, 4 share
CBS "Late Show," 0.57/4
ABC "Kimmel," 0.46/3

12:35-1:05 a.m. ET
ABC "Nightline," 0.29/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.36/3
CBS "The Late Late Show," 0.27/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.21/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 2.586 million viewers
CBS "Late Show," 3.791 million viewers
ABC "Kimmel," 2.199 million viewers

12:35-1:05 a.m. ET
ABC "Nightline," 1.344 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.520 million viewers
CBS "The Late Late Show," 1.364 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.789 million viewers

SELECTED CABLE RESULTS, WEEK OF AUG. 27-31

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m., "The Daily Show," preempted

TBS, 11 p.m.-midnight, "Conan," 0.12

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.55
Adult Swim, 12:30-1:30 a.m. ET, 0.43

Each adult 18-49 rating point equals 1.29 million viewers.

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m., "The Daily Show," preempted

TBS, 11 p.m.-midnight, "Conan," 0.302 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.074 million
Adult Swim, 12:30-1:30 a.m. ET, 0.837 million



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