TODAY was the number-one morning show for the 2017-2018 season, topping ABC's "Good Morning America" in A25-54 and marking its third straight season win in the key demo. TODAY also won the season in A18-49, its 25th straight season win. Additionally, TODAY narrowed the total viewer gap with GMA versus the previous season by 59%, to just 59,000 viewers, the narrowest gap separating the shows in six seasons.
For the third quarter 2018, TODAY was the number-one show in the key demo, marking its twelfth straight quarter win. TODAY increased its A25-54 demo advantages over GMA by double digit percentages, 35% versus the prior quarter and 15% versus the prior year. Additionally, TODAY closed the total viewer gap with GMA by 24% versus the prior quarter.
For the week of September 17, TODAY also won the week in the demo, marking 143 straight weeks at number one, its best streak in over six years. Compared to the same week last season, TODAY's demo lead over GMA rose by 31%. TODAY also won Monday across the board, topping GMA in total viewers and the key demos.
TODAY HIGHLIGHTS:
2017-18 SEASON
Program |
P25-54 Rtg |
P25-54 Imps |
P18-49 Rtg |
P18-49 Imps |
P2+ Imps |
TODAY |
1.18 |
1,430 |
0.81 |
1,045 |
4,068 |
CBS THIS MORNING |
0.72 |
872 |
0.50 |
639 |
3,312 |
GOOD MORNING AMERICA |
1.06 |
1,280 |
0.71 |
910 |
4,146 |
TODAY ranked #1 for the third consecutive season among A25-54 viewers
TODAY ranked #1 among A18-49 viewers for the 25th consecutive season
TODAY averaged 4.068 million total viewers, leading CBS by +756,000 (+23%)
3RD QUARTER 2018
Program |
P25-54 Rtg |
P25-54 Imps |
P18-49 Rtg |
P18-49 Imps |
P2+ Imps |
TODAY |
1.05 |
1,264 |
0.69 |
887 |
3,718 |
CBS THIS MORNING |
0.60 |
726 |
0.42 |
540 |
2,916 |
GOOD MORNING AMERICA |
0.93 |
1,121 |
0.61 |
792 |
3,857 |
TODAY won its 12th consecutive quarter among A25-54 viewers
TODAY has ranked #1 among A18-49 viewers for 23 straight quarters and 95 of the last 96 quarters dating back to 4Q 1994
TODAY averaged 3.718 million total viewers, topping CBS by +803,000 (+28%)
WEEK OF SEPTEMBER 17-23, 2018
Program |
P25-54 Rtg |
P25-54 Imps |
P18-49 Rtg |
P18-49 Imps |
P2+ Imps |
TODAY |
1.14 |
1,371 |
0.77 |
988 |
3,884 |
CBS THIS MORNING |
0.62 |
744 |
0.44 |
571 |
2,992 |
GOOD MORNING AMERICA |
0.97 |
1,173 |
0.67 |
869 |
4,032 |
TODAY averaged 1.371 million A25-54 viewers, leading GMA by +198,000 (+17%) and CBS THIS MORNING by +627,000 (+84%)
TODAY averaged 988,000 A18-49 viewers, +119,000 (+14%) ahead of GMA and +417,000 (+73%) higher than CBS
TODAY averaged 3.884 million total viewers, leading CBS THIS MORNING by +892,000 (+30%)
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