TODAY Wins Key A25-54 Demo for 130 Straight Weeks

NBC News' TODAY was the number-one morning show last week, topping ABC's "Good Morning America" across the key demos. For 130 straight weeks, TODAY has won A25-54, delivering its best streak in nearly six years. Additionally, the morning show has led A18-49 for 150 consecutive weeks. Week-over-week, TODAY is up in both total viewers and A25-54.

Season-to-date, TODAY continues its reign at number one in the key A25-54 and A18-49 demos, and has improved in total viewers by 73% vs. GMA compared to the same point last season.

TODAY HIGHLIGHTS:

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.75	12	3,733	0.69	889	1.03	1,246
CBS THIS MORNING	2.19	9	2,959	0.43	558	0.63	762
GOOD MORNING AMERICA	2.91	12	3,924	0.64	824	0.94	1,135

TODAY averaged 1.246 million A25-54 viewers, leading GMA by +111,000 (+10%) and CBS THIS MORNING by +484,000 (+63%)

• TODAY has now ranked #1 among A25-54 viewers for 130 consecutive weeks (best streak in almost six years) and 146 of the last 147 weeks
• TODAY delivered a 1.03 A25-54 rating, +0.09 points ahead of GMA and +0.40 points more than CBS
• Week-over week, TODAY added +6,000 A25-54 viewers

TODAY averaged 889,000 A18-49 viewers, +65,000 (+8%) ahead of GMA and +331,000 (+59%) higher than CBS

• Among A18-49 viewers, TODAY has now posted 150 consecutive weekly wins and has finished #1 in 156 of the last 158 weeks and 167 of the last 171 weeks
• TODAY's 0.69 A18-49 rating, leading GMA by +0.05 and CBS by +0.26 points

TODAY averaged 3.733 million total viewers, leading CBS THIS MORNING by +774,000 (+26%)

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

• Leads GMA by +157,000 and CBS by +571,000

TODAY ranks #1 among A18-49 viewers

• Leads GMA by +153,000 and CBS by +431,000

TODAY leads CBS by +749,000, 10% higher than last season

To post a comment, you must register and login.