NBC News' TODAY is the number-one morning show outright for both season to date and last week, ahead of the Olympics, in total viewers, the key A25-54 demo and A18-49. TODAY won across the board every day last week before Savannah Guthrie, Hoda Kotb and Al Roker kicked off Olympic coverage live from PyeongChang. TODAY had its largest total viewer win over GMA in 10 weeks and has won the key demo for 111 straight weeks, its best demo streak in more than five years. Additionally, TODAY was the only morning program to post total viewer growth vs. the same week last season.
Both MEGYN KELLY TODAY at 9 a.m. and TODAY with Kathie Lee & Hoda at 10 a.m. posted double digit increases in total viewers and across all key demos compared to the prior week.
TODAY HIGHLIGHTS:
Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
TODAY | 3.33 | 13 | 4,651 | 1.00 | 1,285 | 1.43 | 1,722 |
CBS THIS MORNING | 2.61 | 10 | 3,632 | 0.58 | 746 | 0.84 | 1,017 |
GOOD MORNING AMERICA | 3.16 | 13 | 4,381 | 0.78 | 1,008 | 1.17 | 1,418 |
TODAY averaged 1.722 million A25-54 viewers, leading GMA by +304,000 (+21%) and CBS THIS MORNING by +705,000 (+69%)
TODAY averaged 1.285 million A18-49 viewers, +277,000 (+27%) more than GMA and +539,000 (+72%) higher than CBS
TODAY averaged 4.651 million total viewers, outperforming GMA by +270,000 (+6%) and CBS THIS MORNING by +1.019 million (+28%)
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
TODAY ranks #1 among A18-49 viewers
TODAY ranks #1 among total viewers
TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 35 million unique visitors turning to TODAY.com in December for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 50 consecutive months (59 out of the last 60), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.8x GMA on Yahoo's mobile visitor number in December 2017.
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