TODAY was the number-one morning show last week topping "Good Morning America" in the key demo A25-54 for the 155th week straight. The win marks TODAY's best demo streak in more than six years. Season to date, TODAY's key demo lead over GMA has grown 5%.
TODAY HIGHLIGHTS:
Program | P25-54 Rtg |
P25-54 Imps |
P18-49 Rtg |
P18-49 Imps |
P2+ Imps |
TODAY | 1.20 | 1,444 | 0.78 | 1,000 | 4,191 |
CBS THIS MORNING | 0.68 | 815 | 0.46 | 589 | 3,131 |
GOOD MORNING AMERICA | 1.07 | 1,293 | 0.72 | 930 | 4,229 |
TODAY averaged 1.444 million A25-54 viewers, leading GMA by +151,000 (+12%) and CBS THIS MORNING by +629,000 (+77%)
TODAY averaged 1.000 million A18-49 viewers, +70,000 (+8%) ahead of GMA and +411,000 (+70%) higher than CBS
TODAY averaged 4.191 million total viewers, trailing GMA by -38,000 (-0.9%) and CBS THIS MORNING by +1.060 million (+34%)
SEASON-TO-DATE (9/24/2018-12/16/2018)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
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