TODAY Wins 155 Weeks in Key Demo, Best Streak in 6 Years
By: Tori Hartshorn Dec. 18, 2018
TODAY was the number-one morning show last week topping "Good Morning America" in the key demo A25-54 for the 155th week straight. The win marks TODAY's best demo streak in more than six years. Season to date, TODAY's key demo lead over GMA has grown 5%.
TODAY HIGHLIGHTS:
| Program | P25-54 Rtg |
P25-54 Imps |
P18-49 Rtg |
P18-49 Imps |
P2+ Imps |
| TODAY | 1.20 | 1,444 | 0.78 | 1,000 | 4,191 |
| CBS THIS MORNING | 0.68 | 815 | 0.46 | 589 | 3,131 |
| GOOD MORNING AMERICA | 1.07 | 1,293 | 0.72 | 930 | 4,229 |
TODAY averaged 1.444 million A25-54 viewers, leading GMA by +151,000 (+12%) and CBS THIS MORNING by +629,000 (+77%)
- TODAY has now ranked #1 among A25-54 viewers for 155 consecutive weeks (best streak in over six years) and 171 of the last 172 weeks
- TODAY saw its best A25-54 lead over GMA in three weeks and hit a nine-week high in its advantage over CBS
- Week-over-week, TODAY increased its demo lead over GMA by 23% and over CBS by 6%
TODAY averaged 1.000 million A18-49 viewers, +70,000 (+8%) ahead of GMA and +411,000 (+70%) higher than CBS
TODAY averaged 4.191 million total viewers, trailing GMA by -38,000 (-0.9%) and CBS THIS MORNING by +1.060 million (+34%)
- TODAY posted its biggest total viewer advantage over CBS since the Pyeongchang Olympics (week of 2/12/2018)
- TODAY increased its advantage over CBS by 7% week-over-week and by 16% compared to the same week last season
SEASON-TO-DATE (9/24/2018-12/16/2018)
TODAY ranks #1 among A25-54 and A18-49
- In A25-54, TODAY's lead vs. GMA is up 5% while its lead over CBS is up 3%
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY's total viewer advantage over CBS is up 39% vs. the same period last season (+976,000 vs. +701,000 last season)
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