News on your favorite shows, specials & more!

TODAY Tops GMA in Key Demos Last Week and Season-to-Date

By: Jun. 19, 2018
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

TODAY Tops GMA in Key Demos Last Week and Season-to-Date  Image

TODAY HIGHLIGHTS:

Net HH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY 2.74 12 3,717 0.70 900 1.03 1,240
CBS THIS MORNING 2.19 9 2,950 0.42 545 0.62 753
GOOD MORNING AMERICA 2.85 12 3,880 0.61 782 0.92 1,106

TODAY averaged 1.240 million A25-54 viewers, leading GMA by +134,000 (+12%) and CBS THIS MORNING by +487,000 (+65%)

  • TODAY has now ranked #1 among A25-54 viewers for 129 consecutive weeks (best streak in almost six years) and 145 of the last 146 weeks
  • TODAY delivered a 1.03 A25-54 rating, +0.11 points ahead of GMA and +0.41 points more than CBS
  • TODAY's A25-54 advantage over GMA more than doubled versus prior week (up 158%), posting its highest level in three weeks

TODAY averaged 900,000 A18-49 viewers, +118,000 (+15%) ahead of GMA and +355,000 (+65%) higher than CBS

  • Among A18-49 viewers, TODAY has now posted 149 consecutive weekly wins and has finished #1 in 155 of the last 157 weeks and 166 of the last 170 weeks
  • TODAY's 0.70 A18-49 rating, leading GMA by +0.09 and CBS by +0.28 points
  • TODAY's A18-49 advantage over GMA posted a three-week high
  • Week-over-week, TODAY was the only broadcast to see an increase among A18-49 viewers (+7,000 or +1%)

TODAY averaged 3.717 million total viewers, leading CBS THIS MORNING by +767,000 (+26%)

  • TODAY improved its total viewer advantage over CBS THIS MORNING by 5% vs. prior week and by 12% versus the same week last season
  • Week-over-week, TODAY's total viewer gap vs. GMA was reduced by more than half (-163,000 vs. -346,000 prior week)
  • Compared to the same week last year, the total viewer gap vs. GMA was 13% closer (-163,000 vs. -187,000 prior year)

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

  • Leads GMA by +159,000 and CBS by +573,000

TODAY ranks #1 among A18-49 viewers

  • Leads GMA by +156,000 and CBS by +433,000

TODAY leads CBS by +749,000, 10% higher than last season

Comments

To post a comment, you must register and login.

Videos