TODAY Tops GMA for 121 Straight Weeks in Key A25-54 Demo

NBC News' TODAY won the week again in the key A25-54 demo, topping ABC's GOOD MORNING AMERICA for 121 consecutive weeks. Marking its best streak in A25-54 for nearly six years, TODAY was also number-one for 141 straight weeks in A18-49. This past Friday, TODAY won across the board, topping GMA in total viewers and among both key demos. Also, the morning broadcast posted its highest total viewership in six weeks, and had its best delivery in both A25-54 and A18-49 in four weeks. Additionally, TODAY narrowed the total viewer gap with GMA by 13% vs. the prior year.

TODAY HIGHLIGHTS:

WEEK OF APRIL 16-22, 2018

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.97	12	4,110	0.81	1,050	1.18	1,426
CBS THIS MORNING	2.46	10	3,397	0.50	648	0.73	883
GOOD MORNING AMERICA	3.19	13	4,355	0.76	974	1.13	1,360

TODAY averaged 1.426 million A25-54 viewers, leading GMA by +66,000 (+5%) and CBS THIS MORNING by +543,000 (+62%)

• TODAY has now ranked #1 among A25-54 viewers for 121 consecutive weeks (best streak in almost six years) and 137 of the last 138 weeks
• TODAY delivered a 1.18 A25-54 rating, +0.05 points ahead of GMA and +0.45 points more than CBS
• TODAY's A25-54 viewership hit a four-week high, increasing by +11,000 (+1%) viewers week-over-week

TODAY averaged 1.050 million A18-49 viewers, +76,000 (+8%) more than GMA and +402,000 (+62%) higher than CBS

• Among A18-49 viewers, TODAY has now posted 141 consecutive weekly wins and has finished #1 in 147 of the last 149 weeks and 158 of the last 162 weeks
• TODAY's 0.81 A18-49 rating led GMA by +0.05 points and CBS by +0.31 points
• TODAY had its best A18-49 delivery in four weeks, adding +4,000 viewers compared to prior week
• TODAY also posted its best A18-49 lead over CBS since the week of 3/5/2018 (six weeks)

TODAY averaged 4.110 million total viewers, leading CBS THIS MORNING by +713,000 (+21%)

• TODAY's total viewership grew for the third consecutive week (+146,000, or +4%), posting its highest delivery since the week of 3/5/2018 (six week high)
• TODAY's total viewer advantage over CBS also hit a six-week high -- 10% better than prior week and 54% higher than the same week last season
• TODAY narrowed the total viewer gap vs. GMA by 13% compared to the same week last season

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

• Leads GMA by +168,000 and CBS by +589,000

TODAY ranks #1 among A18-49 viewers

• Leads GMA by +175,000 and CBS by +448,000

TODAY ranks #1 among total viewers, leads CBS by +745,000

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