TODAY Scores Ratings Gold

Based on Nielsen national fast program ratings for last week (Monday, February 10 - Friday, February 14), NBC's TODAY has scored ratings gold with live broadcasts from Olympic Park in Sochi. TODAY averaged 6.221 million total viewers, topping GMA's 6.010 million by +4% (+211,000) making it the biggest P2+ weekly advantage over GMA since the week of 8/6/2012 (2nd week of the London Summer Olympics).

TODAY grew its total viewer gap with GMA by 234% week-to-week, besting the Olympics week #1 gap improvements in Vancouver (136%) and Torino (80%). And, TODAY improved its A25-54 viewer gap versus GMA by 928% week-to-week, also more than the same demo gaps in Vancouver and Torino.

TODAY Highlights for the week of February 10-14, 2014:

· TODAY averaged 6.221 million total viewers, topping GMA's 6.010 million by +4% (+211,000)
· Biggest P2+ weekly audience since week of 4/25/2011 (British Royal Wedding)
· Biggest P2+ weekly advantage over GMA since week of 8/6/2012 (week #2 of London Summer Olympics)

· TODAY averaged 2.545 million A25-54 viewers, +8% (+185,000) ahead of GMA's 2.360 million
· Biggest A25-54 viewer delivery since week of 5/23/2011 (Joplin, MO tornado)
· Largest gap over GMA since week of 8/6/2012 (week #2 of London Summer Olympics)

Single-day points:

· On Friday (2/14), TODAY averaged 6.467 million total viewers for its best-single day delivery since 5/2/2011 (Joplin, MO tornado)
· On Wednesday (2/12) TODAY had its biggest P2+ gap over GMA (+480,000) since 8/10/2012 (London Summer Olympics)

· On Friday (2/14) TODAY had its biggest single-day A25-54 audience (2.704 million) since 3/5/2012 (Ohio Valley tornadoes)
· Friday's gap over GMA (+367,000) was TODAY's biggest single day lead since 8/10/2012 (London Summer Olympics)

Olympics Week #1 Gaps:

· TODAY improved its total viewer gap versus GMA by 234% in total viewers week-to-week (trailed by -158k prior week, won this week by +211k)
· Better than Olympics week #1 gap improvements in Vancouver (136%) and Torino (80%)

· TODAY also improved its A25-54 gap versus GMA by 928% week-to-week (led by +18k prior week, won this week by +185k)
· Better than Olympics week #1 gap improvements in Vancouver (67%) and Torino (89%)

To post a comment, you must register and login.