TODAY SHOW Wins May Sweep
By: Tori Hartshorn May. 25, 2018
NBC News' TODAY won all the key demos for the May sweep period, topping ABC's "Good Morning America" in both A25-54 and A18-49. TODAY has been number-one in the key A25-54 news demo for 12 consecutive sweeps, and number-one in A18-49 for 14 straight sweeps, outperforming GMA by 12% and 11%, respectively. Among total viewers, TODAY has closed the gap with GMA by 49% vs. May '17, posting its best May sweep margin vs. GMA in six years.
TODAY HIGHLIGHTS:
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.94 | 12 | 4,059 | 0.79 | 1,017 | 1.15 | 1,391 |
| CBS THIS MORNING | 2.39 | 10 | 3,272 | 0.49 | 631 | 0.72 | 865 |
| GMA | 3.04 | 13 | 4,158 | 0.71 | 914 | 1.03 | 1,243 |
A25-54: TODAY won its 12th consecutive sweep
- TODAY averaged 1.391 million A25-54 viewers, outperforming GMA by +148,000 (+12%) and CBS THIS MORNING by +526,000 (+61%)
A18-49: TODAY won its 14th consecutive sweep and 93 of the last 96 sweeps
- TODAY averaged 1.017 million A18-49 viewers, +103,000 (+11%) higher than GMA and +386,000 (+61%) more than CBS
P2+: TODAY averaged 4.059 million total viewers, leading CBS by +787,000 (+24%), -2% from GMA
- TODAY's total viewer gap vs. GMA was 49% closer than May'17. This was TODAY's best May sweep margin vs. GMA in six years.
- TODAYs total viewer advantage over CBS was 44% higher than during May'17
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