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TODAY SHOW Is #1 Season-to-Date

By: Apr. 10, 2018
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NBC News' TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49 season-to-date. TODAY also topped ABC's GMA in the key A25-54 demo last week, marking its 119th straight week and its best streak in nearly six years. On Tuesday, TODAY won outright, topping GMA in both total viewers and A25-54. Additionally, TODAY was the only morning broadcast to improve vs. the previous week in total viewers and in A25-54. Meanwhile, both GMA and CBS THIS MORNING were down across both measurements week-to-week. TODAY also narrowed the total viewer gap with GMA vs. a year ago and last week.

TODAY HIGHLIGHTS:

WEEK OF APRIL 2-8, 2018

Net HH
Rtg		 HH
Shr		 P2+
Imps		 P18-49
Rtg		 P18-49
Imps		 P25-54
Rtg		 P25-54
Imps
TODAY 2.85 12 3,920 0.76 982 1.13 1,361
CBS THIS MORNING 2.41 10 3,302 0.49 635 0.73 878
GOOD MORNING AMERICA 2.93 12 4,048 0.73 945 1.07 1,291

TODAY averaged 1.361 million A25-54 viewers, leading GMA by +70,000 (+5%) and CBS THIS MORNING by +483,000 (+55%)

  • TODAY has now ranked #1 among A25-54 viewers for 119 consecutive weeks (best streak in almost six years) and 135 of the last 136 weeks
  • TODAY delivered a 1.13 A25-54 rating, +0.06 points ahead of GMA and +0.40 points more than CBS
  • TODAY's A25-54 viewership increased by +21,000 (+2%) week-over-week as the program increased its leads over both GMA and CBS

TODAY averaged 982,000 A18-49 viewers, +37,000 (+4%) more than GMA and +347,000 (+55%) higher than CBS

  • Among A18-49 viewers, TODAY has now posted 139 consecutive weekly wins and has finished #1 in 145 of the last 147 weeks and 156 of the last 160 weeks
  • TODAY's 0.76 A18-49 rating led GMA by +0.03 points and CBS by +0.27 points

TODAY averaged 3.920 million total viewers, leading CBS THIS MORNING by +618,000 (+19%)

  • TODAY was the only broadcast to see total viewer growth versus prior week (+138,000, or +4%)

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

  • Leads GMA by +174,000 and CBS by +592,000

TODAY ranks #1 among A18-49 viewers

  • Leads GMA by +181,000 and CBS by +451,000

TODAY ranks #1 among total viewers

  • Leads GMA by +1,000; Leads CBS by +747,000


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