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TODAY SHOW Is #1 For 3 Years Straight

By: Dec. 28, 2018
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NBC News' TODAY has marked three straight years as the number-one morning show, topping ABC's "Good Morning America" in the key A25-54 demo for 156 weeks. TODAY grew its demo lead with GMA by double digits week to week and versus last year. TODAY also won in total viewers last Monday, Wednesday and Thursday with just 2,000 viewers separating the shows for the full week. Additionally, TODAY narrowed the total viewer gap with GMA by 95% week over week.

*GMA was retitled last Friday. The weekly numbers could be subject to change.

TODAY HIGHLIGHTS:

Program P25-54Rtg P25-54Imps P18-49Rtg P18-49Imps P2+Imps
TODAY 1.18 1,421 0.77 992 4,102
CBS THIS MORNING 0.71 858 0.47 610 3,129
GOOD MORNING AMERICA 1.02 1,228 0.68 880 4,104

TODAY averaged 1.421 million A25-54 viewers, leading GMA by +193,000 (+16%) and CBS THIS MORNING by +563,000 (+66%)

  • TODAY has now ranked #1 among A25-54 viewers for 156 consecutive weeks (best streak in over six years) and 172 of the last 173 weeks
  • TODAY had its best A25-54 advantage over GMA in four weeks, since the week of 11/19/2018
  • TODAY increased its A25-54 lead vs. GMA compared to both prior week (28% higher) and prior year (up 12%)

TODAY averaged 992,000 A18-49 viewers, +112,000 (+13%) ahead of GMA and +382,000 (+63%) higher than CBS

  • TODAY's A18-49 lead over GMA was up 60% vs. prior week, hitting its best level since the week of 11/19/2018 (four-week high)

TODAY averaged 4.102 million total viewers leading CBS THIS MORNING by +973,000 (+31%)

  • TODAY narrowed the total viewer gap by 95% week-over-week (-2,000 vs. -36,000 prior week)
  • TODAY increased its total viewer advantage over CBS by 23% compared to the same week last season

SEASON-TO-DATE (9/24/2018-12/23/2018)

TODAY ranks #1 among A25-54 and A18-49

  • TODAY's posted gaines versus prior year: lead over GMA is up +1,000 viewers while lead vs. CBS is up +2,000 viewers

TODAY is posting its biggest season-to-date total viewer lead over CBS in three years

  • TODAY's total viewer advantage over CBS is up 36% vs. the same period last season (+976,000 vs. +719,000 last season)

Image courtesy of TODAY SHOW Facebook



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