TODAY SHOW Continues Winning Streak

NBC News' TODAY continues its run as the number-one morning show in the key A25-54 and A18-49 demos, marking its best streak in both measurements in six years. TODAY also posted its best total viewers ratings in nine weeks, narrowing the gap with GMA by 63% year-over-year and week-over-week. TODAY has topped ABC's "Good Morning America" with A25-54 for 123 straight weeks and A18-49 for 143 consecutive weeks and was the only broadcast morning show to deliver week-over-week growth among total viewers.

TODAY HIGHLIGHTS:

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.91	12	4,043	0.79	1,014	1.16	1,396
CBS THIS MORNING	2.36	10	3,226	0.47	602	0.69	836
GOOD MORNING AMERICA	2.99	13	4,112	0.72	933	1.05	1,266

TODAY averaged 1.396 million A25-54 viewers, leading GMA by +130,000 (+10%) and CBS THIS MORNING by +560,000 (+67%)

• TODAY has now ranked #1 among A25-54 viewers for 123 consecutive weeks (best streak in almost six years) and 139 of the last 140 weeks
• TODAY delivered a 1.16 A25-54 rating, +0.11 points ahead of GMA and +0.47 points more than CBS
• TODAY posted its best A25-54 lead over CBS since the week of 3/5/2018 (eight-week high)

TODAY averaged 1.014 million A18-49 viewers, +81,000 (+9%) more than GMA and +412,000 (+68%) higher than CBS

• Among A18-49 viewers, TODAY has now posted 143 consecutive weekly wins and has finished #1 in 149 of the last 151 weeks and 160 of the last 164 weeks
• TODAY's 0.79 A18-49 rating led GMA by +0.07 points and CBS by +0.32 points
• TODAY had its biggest A18-49 advantage over CBS in nine weeks (since the week of 2/26/2018)

TODAY averaged 4.043 million total viewers, leading CBS THIS MORNING by +817,000 (+25%)

• TODAY had its narrowest total viewer gap in nine weeks (since the week of 2/26/2018), 63% closer than both prior week and the same week last season
• Versus CBS, TODAY posted its biggest total viewer win since the week of 2/26/2018.
• TODAY's total viewer lead over CBS increased by 26% week-over-week and was 34% higher than the same week last season

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

• Leads GMA by +166,000 and CBS by +585,000

TODAY ranks #1 among A18-49 viewers

• Leads GMA by +170,000 and CBS by +445,000

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