TODAY has won the key A25-54 demo for 117 consecutive weeks, its best streak in nearly 6 years. The show was also up across all key demos vs. prior week, posting largest week-over-week growth in A25-54. Season-to-date, TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49. In addition to taking the key A25-54 demo, TODAY also topped ABC's GMA in A18-49, marking its 137 consecutive weeks at number-one.
TODAY HIGHLIGHTS:
Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
TODAY | 2.94 | 12 | 4086 | 0.85 | 1090 | 1.26 | 1515 |
CBS THIS MORNING | 2.49 | 10 | 3421 | 0.56 | 718 | 0.80 | 969 |
GOOD MORNING AMERICA | 3.13 | 13 | 4292 | 0.80 | 1032 | 1.16 | 1400 |
TODAY averaged 1.515 million A25-54 viewers, leading GMA by +115,000 (+8%) and CBS This Morning by +546,000 (+56%)
TODAY averaged 1.090 million A18-49 viewers, +58,000 (+6%) more than GMA and +372,000 (+52%) higher than CBS
TODAY averaged 4.086 million total viewers, leading CBS This Morning by +665,000 (+19%)
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
TODAY ranks #1 among A18-49 viewers
TODAY ranks #1 among total viewers
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