TODAY Is The #1 Morning Show Across The Board For January 2018
By: Tori Hartshorn Jan. 30, 2018
TODAY wins across the board for the second straight month since June 2012, topping GMA in total viewers, the key A25-54 demo and A18-49. Additionally, the win marks TODAY's biggest January lead in both demos in over six years. In total viewer rating points, TODAY tied GMA both this week (1/22) and last week (1/15).
Additionally, MEGYN KELLY TODAY at 9 a.m. grew month-to-month in both total viewers and A25-54 (+3%). TODAY with Kathie Lee and Hoda also posted month-to-month increases, up 3% in total viewers and up 6% in A25-54.
TODAY HIGHLIGHTS:
JANUARY
2018
TODAY averaged 4.392 million total viewers, +62,000 (+1%) ahead of GMA and +711,000 (+19%) higher than CBS This Morning
TODAY averaged 1.614 million A25-54 viewers, leading GMA by +208,000 (+15%) and CBS by +611,000 (+61%)
- TODAY posted its biggest January A25-54 win over GMA since 2012
- TODAY's January demo lead over GMA improved for the fourth consecutive year, increasing by +8% vs. 2017 levels
TODAY averaged 1.196 million A18-49 viewers, topping GMA by +193,000 (+19%) and CBS by +432,000 (+57%)
- This was TODAY's biggest January A18-49 advantage over GMA since 2012
- TODAY improved its A18-49 advantage over GMA by 9% compared to January 2017
WEEK OF JANUARY 22-28, 2018
| Net | HHRtg | HHShr | P2+Rtg | P2+Imps | P18-49Rtg | P18-49Imps | P25-54Rtg | P25-54Imps |
| TODAY | 3.10 | 12 | 1.42 | 4,309 | 0.93 | 1,193 | 1.34 | 1,621 |
| CBS THIS MORNING | 2.60 | 10 | 1.18 | 3,593 | 0.59 | 762 | 0.84 | 1,011 |
| GOOD MORNING AMERICA | 3.15 | 13 | 1.42 | 4,317 | 0.79 | 1,019 | 1.19 | 1,437 |
TODAY is currently #1 in P2+, A25-54, & A18-49 for the 2017-18 season-to-date
TODAY averaged 1.621 million A25-54 viewers, leading GMA by +184,000 (+13%) and CBS THIS MORNING by +610,000 (+60%)
- TODAY has ranked #1 among A25-54 viewers for 109 consecutive weeks (best streak in over five years) and 125 of the last 126 weeks
- TODAY's A25-54 lead over CBS improved by 7% week-over-week
- TODAY delivered a 1.34 A25-54 rating, +0.15 points ahead of GMA and +0.50 points more than CBS
TODAY averaged 1.193 million A18-49 viewers, +174,000 (+17%) more than GMA and +431,000 (+57%) higher than CBS
- Among A18-49 viewers, TODAY has now posted 129 consecutive weekly wins and has finished #1 in 135 of the last 137 weeks and 146 of the last 150 weeks
- Week-over-week, TODAY increased its A18-49 lead over CBS by 4%
- TODAY has now ranked #1 among A18-49 viewers for 73 straight daily broadcasts
- TODAY's 0.93 A18-49 rating led GMA by +0.14 points and CBS by +0.34 points
TODAY averaged 4.309 million total viewers, leading CBS THIS MORNING by +716,000 (+16%)
- TODAY's total viewer gap vs. GMA was 97% narrower than year ago (-8,000 vs. -252,000 last year). Versus prior week, TODAY cut the gap by more than half (-8,000 vs. -18,000 prior week).
- TODAY also posted higher total viewer margins versus CBS both week-over-week (up 19%) and year-over-year (up 11%)
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +175,000 and CBS by +592,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +205,000 and CBS by +462,000
TODAY ranks #1 among total viewers
- Leads GMA by +15,000 best STD P2+ margin vs. GMA since 2011-12.
- Leads CBS by +726,000
TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 35 million unique visitors turning to TODAY.com in December for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 50 consecutive months (59 out of the last 60), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.8x GMA on Yahoo's mobile visitor number in December 2017.
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