TODAY wins across the board for the second straight month since June 2012, topping GMA in total viewers, the key A25-54 demo and A18-49. Additionally, the win marks TODAY's biggest January lead in both demos in over six years. In total viewer rating points, TODAY tied GMA both this week (1/22) and last week (1/15).
Additionally, MEGYN KELLY TODAY at 9 a.m. grew month-to-month in both total viewers and A25-54 (+3%). TODAY with Kathie Lee and Hoda also posted month-to-month increases, up 3% in total viewers and up 6% in A25-54.
TODAY HIGHLIGHTS:
JANUARY
2018
TODAY averaged 4.392 million total viewers, +62,000 (+1%) ahead of GMA and +711,000 (+19%) higher than CBS This Morning
TODAY averaged 1.614 million A25-54 viewers, leading GMA by +208,000 (+15%) and CBS by +611,000 (+61%)
TODAY averaged 1.196 million A18-49 viewers, topping GMA by +193,000 (+19%) and CBS by +432,000 (+57%)
WEEK OF JANUARY 22-28, 2018
Net | HHRtg | HHShr | P2+Rtg | P2+Imps | P18-49Rtg | P18-49Imps | P25-54Rtg | P25-54Imps |
TODAY | 3.10 | 12 | 1.42 | 4,309 | 0.93 | 1,193 | 1.34 | 1,621 |
CBS THIS MORNING | 2.60 | 10 | 1.18 | 3,593 | 0.59 | 762 | 0.84 | 1,011 |
GOOD MORNING AMERICA | 3.15 | 13 | 1.42 | 4,317 | 0.79 | 1,019 | 1.19 | 1,437 |
TODAY is currently #1 in P2+, A25-54, & A18-49 for the 2017-18 season-to-date
TODAY averaged 1.621 million A25-54 viewers, leading GMA by +184,000 (+13%) and CBS THIS MORNING by +610,000 (+60%)
TODAY averaged 1.193 million A18-49 viewers, +174,000 (+17%) more than GMA and +431,000 (+57%) higher than CBS
TODAY averaged 4.309 million total viewers, leading CBS THIS MORNING by +716,000 (+16%)
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
TODAY ranks #1 among A18-49 viewers
TODAY ranks #1 among total viewers
TODAY DIGITAL HIGHLIGHTS:
TODAY reached more consumers than GMA on Yahoo with over 35 million unique visitors turning to TODAY.com in December for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 50 consecutive months (59 out of the last 60), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.8x GMA on Yahoo's mobile visitor number in December 2017.
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