TODAY Is No. 1 Morning Program in Key Demo
By: Caryn Robbins Apr. 25, 2013
As the events of the Boston Marathon and the explosion in West Texas unfolded, more key viewers turn to NBC's TODAY for breaking news. For the week, TODAY topped GMA in the key demo A25-54 posting 2.063 million viewers - a 19k viewer advantage over GMA's 2.044 million. This marks TODAY's first outright win in the demo since the week of Jan 28, 2013.
TODAY posted its first outright win in the demo since the week of Jan 28, 2013.
TODAY had its best total viewer delivery since the week of Nov 5, 2012; (excludes week of 10/29/12 due to Hurricane Sandy).
TODAY posted its narrowest total viewer gap with GMA in a month.
TODAY averaged 5.047 million total viewers for the week, +60% (+1,899,000) over CBS This Mornin
Year-to-date TODAY was #1 in rating Adults 25-54 during 13 of 16 weeks (includes 12 ties). TODAY II (9 a.m. hour) and TODAY III (10 a.m. hour) Highlights: TODAY II TODAY II (3.658 million total viewers, 1.1 A25-54 rating) posted its highest total viewer and W25-54 deliveries since the week of December 31, 2012 and highest W18-49 and A25-54 ratings since the week of January 28, 2013. Versus 2Q'13-to-date levels, TODAY II was up +2 tenths in W18-49 and +3 tenths in W25-54.
The View (3.027 million total viewers, 0.7 A25-54 rating) trailed TODAY II in total viewers for the fifth straight week and in six of the past seven weeks. The ABC broadcast was down slightly in total viewers versus the first two weeks of 2Q'13.
The Talk (2.052 million total viewers, 0.6 A25-54 rating) saw its total viewer delivery decline for the fourth straight week and its lowest audience and women demo ratings since the week of September 3, 2012. Don Nash is the executive producer of TODAY (Monday-Friday, 7-11 a.m.)
Comments
Videos