TODAY Is #1 Morning Show In Demo

NBC New's TODAY was the number-one morning show last week topping ABC's "Good Morning America" in the key A25-54 demo. TODAY has now won the demo for 140 straight weeks, delivering its best streak in over six years. TODAY also won in total viewers Wednesday and came within just 56,000 viewers of GMA for the week. Additionally, TODAY is up in total viewers versus the prior week and has narrowed the total viewer gap by 71% versus the same week last year.

TODAY HIGHLIGHTS

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.76	12	3,808	0.70	902	1.08	1,309
CBS THIS MORNING	2.20	10	2,937	0.41	530	0.60	723
GOOD MORNING AMERICA	2.83	13	3,864	0.61	788	0.93	1,128

TODAY averaged 1.309 million A25-54 viewers, leading GMA by +181,000 (+16%) and CBS THIS MORNING by +586,000 (+81%)

• TODAY has now ranked #1 among A25-54 viewers for 140 consecutive weeks (best streak in six years) and 156 of the last 157 weeks
• TODAY delivered a 1.08 A25-54 rating, +0.15 points ahead of GMA and +0.48 points more than CBS
• TODAY topped GMA by at least 150,000 A25-54 viewers for the third consecutive week
• TODAY's demo advantage over GMA rose by 29% compared to the same week last season

TODAY averaged 902,000 A18-49 viewers, +114,000 (+15%) ahead of GMA and +372,000 (+70%) higher than CBS

• TODAY delivered a 0.70 A18-49 rating, +0.09 points more than GMA and +0.29 points better than CBS

TODAY averaged 3.808 million total viewers, leading CBS THIS MORNING by +871,000 (+30%)

• TODAY ranked #1 in total viewers on Wednesday (+164,000 over GMA)
• TODAY's total viewership hit a 13-week high, increasing by +21,000 viewers (+1%) compared to prior week
• Compared to the same week last season, TODAY closed the total viewer gap with GMA by 71% while its advantage over CBS rose by 50%

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

· Leads GMA by +147,000 (+11%) and CBS by +554,000 (+63%)

TODAY ranks #1 among A18-49 viewers

· Leads GMA by +137,000 (+15%) and CBS by +407,000 (+63%)

TODAY leads CBS by +745,000, 16% higher than last season

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