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TODAY Is #1 Morning Show Again

By: Mar. 20, 2018
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NBC News' TODAY was the number-one morning show last week, topping ABC's "Good Morning America" once again in the key A25-54 demo. TODAY has now won 116 consecutive weeks in A25-54, its best streak in nearly 6 years, and continues to top GMA in A18-49 for 136 consecutive weeks. Season-to-date, TODAY remains the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49. Additionally, TODAY has narrowed the total viewer gap with GMA by double digits vs. a year ago and week-to-week.

Net HH
Rtg		 HH
Shr		 P2+
Imps		 P18-49
Rtg		 P18-49
Imps		 P25-54
Rtg		 P25-54
Imps
TODAY 2.78 12 3,877 0.81 1,042 1.17 1,416
CBS THIS MORNING 2.32 10 3,218 0.50 651 0.75 910
GOOD MORNING AMERICA 2.89 12 4,025 0.76 973 1.10 1,325

TODAY averaged 1.416 million A25-54 viewers, leading GMA by +91,000 (+7%) and CBS THIS MORNING by +506,000 (+56%)

  • TODAY has now ranked #1 among A25-54 viewers for 116 consecutive weeks (best streak in almost six years) and 132 of the last 133 weeks
  • TODAY delivered a 1.17 A25-54 rating, +0.07 points ahead of GMA and +0.42 points more than CBS

TODAY averaged 1.042 million A18-49 viewers, +69,000 (+7%) more than GMA and +391,000 (+60%) higher than CBS

  • Among A18-49 viewers, TODAY has now posted 136 consecutive weekly wins and has finished #1 in 142 of the last 144 weeks and 153 of the last 157 weeks
  • TODAY's 0.81 A18-49 rating led GMA by +0.05 points and CBS by +0.31 points

TODAY averaged 3.877 million total viewers, leading CBS THIS MORNING by +659,000 (+20%)

  • TODAY narrowed the total viewer gap versus GMA by 41% compared to prior week and by 17% compared to the same week last season

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

  • Leads GMA by +184,000 and CBS by +604,000

TODAY ranks #1 among A18-49 viewers

  • Leads GMA by +197,000 and CBS by +465,000

TODAY ranks #1 among total viewers

  • Leads GMA by +25,000; best STD total viewer margin vs. GMA since 2011-12.
  • Leads CBS by +764,000


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