TODAY continues its ratings streak as the top-rated morning news broadcast, winning across the board during both week two from PyeongChang and February 2018. The monthly win marks TODAY's third consecutive month of ratings dominance in total viewers, the key A25-54 demo and A18-49 since June 2012.
Co-anchored by Savannah Guthrie and Hoda Kotb, TODAY was number-one across the board during the full two weeks of Olympics coverage from South Korea, and posted its best two-week Winter Olympics advantage over GMA in P2+ and A25-54 since Vancouver 2010. TODAY's February win marks the show's 30th consecutive month at #1 in the A25-54 demo and 35th consecutive month at #1 in A18-49. Additionally, TODAY, which improved its advantages over GMA for both the month and the week, is the only morning news broadcast to post year-over-year growth in total viewers, A25-54 and A18-49.
Additionally, MEGYN KELLY TODAY at 9 a.m. and TODAY with Kathie Lee and Hoda at 10 a.m. are up across the board week-to-week.
TODAY HIGHLIGHTS
FEBRUARY 2018
TODAY averaged 4.471 million total viewers, leading GMA by +196,000 (+5%) and CBS THIS MORNING by +960,000 (+27%)
TODAY's total viewer advantage hit a six-year February high vs. GMA and a three-year February high vs. CBS
TODAY more than doubled its total viewer lead over GMA compared to prior month (+196,000 vs. +62,000 in Jan'18)
TODAY was the only broadcast to post viewership growth month-over-month (+2% vs. Jan'18) and versus February 2017 (+4%)
TODAY has been #1 among A25-54 viewers for 30 consecutive months and 31 of the last 32 months.
TODAY has ranked #1 among A18-49 viewers for 35 consecutive months
WEEK OF FEBRUARY 19-25, 2018
Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
TODAY | 3.17 | 13 | 4,389 | 0.94 | 1,217 | 1.34 | 1,614 |
CBS THIS MORNING | 2.45 | 10 | 3,374 | 0.50 | 646 | 0.73 | 885 |
GOOD MORNING AMERICA | 3.02 | 12 | 4,189 | 0.75 | 964 | 1.11 | 1,334 |
TODAY finished 1st across-the-board for the 10th time in the last 13 weeks
TODAY had its best two-week Winter Olympics advantages over GMA in P2+ and A25-54 since Vancouver 2010
TODAY averaged 1.614 million A25-54 viewers, leading GMA by +280,000 (+21%) and CBS THIS MORNING by +729,000 (+82%)
TODAY averaged 1.217 million A18-49 viewers, +253,000 (+26%) more than GMA and +571,000 (+88%) higher than CBS
TODAY averaged 4.389 million total viewers, outperforming GMA by +200,000 (+5%) and CBS THIS MORNING by +1.015 million (+30%)
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
TODAY ranks #1 among A18-49 viewers
TODAY ranks #1 among total viewers
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