TODAY #1 in Key A25-54 Demo for 120 Straight Weeks, Best Streak in Nearly Six Years

NBC News' TODAY was the number-one morning show last week in the key A25-54 demo for 120 consecutive weeks, its best streak in nearly six years. TODAY saw the biggest A25-54 viewership increase vs the prior week, while posting wider demo advantages over GMA and CBS. TODAY also topped ABC's GOOD MORNING AMERICA in A18-49 for 140 straight weeks. Week-over-week, TODAY posted its biggest audience gain in A18-49 and more than doubled its advantage over GMA. Additionally, TODAY posted its best A25-54 and A18-49 delivery in three weeks and showed the biggest week-over-week growth in the same two categories.

For the week of April 9, TODAY was rated for four days (April 9, April 10, April 12, and April 13) due to special coverage of House Speaker Paul Ryan's resignation announcement.

TODAY HIGHLIGHTS:

WEEK OF APRIL 2-8, 2018

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.83	12	3,964	0.81	1,046	1.17	1,415
CBS THIS MORNING	2.42	10	3,317	0.51	653	0.73	884
GOOD MORNING AMERICA	3.06	13	4,185	0.74	949	1.10	1,322

TODAY averaged 1.415 million A25-54 viewers, leading GMA by +93,000 (+7%) and CBS THIS MORNING by +531,000 (+60%)

• TODAY has now ranked #1 among A25-54 viewers for 120 consecutive weeks (best streak in almost six years) and 136 of the last 137 weeks
• TODAY delivered a 1.17 A25-54 rating, +0.07 points ahead of GMA and +0.44 points more than CBS
• This was TODAY's best A25-54 delivery in three weeks
• TODAY saw the biggest A25-54 viewership increase versus prior week (+54,000, or +4%) while posting wider demo advantages over GMA (by 33%) and CBS (by 10%)

TODAY averaged 1.046 million A18-49 viewers, +97,000 (+10%) more than GMA and +393,000 (+60%) higher than CBS

• Among A18-49 viewers, TODAY has now posted 140 consecutive weekly wins and has finished #1 in 146 of the last 148 weeks and 157 of the last 161 weeks
• TODAY's 0.81 A18-49 rating led GMA by +0.07 points and CBS by +0.30 points
• TODAY had its best A18-49 delivery in three weeks.
• Week-over-week, TODAY posted the biggest A18-49 audience gain (+63,000, or +6%), more than doubled its advantage over GMA (+97,000 vs. +37,000 prior week), and improved its lead over CBS by 13%

TODAY averaged 3.964 million total viewers, leading CBS THIS MORNING by +647,000 (+20%)

• TODAY's total viewer average was up for the second straight week, posting its best delivery since the week of 3/19/2018
• TODAY's total viewer lead over CBS also hit a three-week high -- 5% better than prior week, 32% higher than the same week last season

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

• Leads GMA by +172,000 and CBS by +591,000

TODAY ranks #1 among A18-49 viewers

• Leads GMA by +179,000 and CBS by +450,000

TODAY Leads CBS by +746,000 total viewers

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