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TNT's 2013 NBA Eastern Conference Finals Game Draws 8.1 Million Viewers

By: May. 29, 2013
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TNT's exclusive presentation of the 2013 NBA Eastern Conference Finals Game 4 between the Miami Heat and the Indiana Pacers delivered a 5.1 U.S. HH rating and 8.1 million total viewers, based on Nielsen Fast Nationals, and bolstered the network to rank No. 1 across all of television (broadcast and cable) in prime time. TNT has televised the four most-viewed 2013 NBA Playoff telecasts to date across broadcast and cable.

The Heat/Pacers Game 4 telecast is up 26% in U.S. HH rating and 24% among total viewers compared with the network's coverage of the 2012 Western Conference Finals Game 4 (4.1 U.S. HH rating; 6.5 million total viewers).

Last night's Game 4 generated a 26.2 metered market rating in Miami and a 21.7 locally in Indianapolis. Miami is the 16th largest DMA among the 56 metered markets (in household reach) with Indianapolis ranking 24th.

Through four game telecasts, TNT is averaging 7.7 million total viewers for the 2013 NBA Eastern Conference Finals, up 7% compared with the network's coverage of the first four games of the 2012 NBA Western Conference (7.2 million total viewers). This year's corresponding 4.8 U.S. HH rating is up 4% over a 4.6 rating through the same number of games last year.

Additionally, TNT's Sports Emmy Award-winning Inside the NBA studio show is averaging more than 3.0 million total viewers during the 2013 NBA Eastern Conference Finals.

TNT's exclusive coverage of the 2013 NBA Eastern Conference Finals, with the best-of-seven series tied 2-2, will continue tomorrow, Thursday, May 30, with Game 5 coverage beginning at 8 p.m. ET.

Source: Fast Nationals based on Nielsen Media Research Live + SD data (05/22/2013 - 05/28/2013). Final actuals for NBA Playoffs comparison 2013 vs. 2012 through Game 4 of the Eastern Conference Finals: 04/21/2013 - 05/5/28/2013 vs. 04/28/2012 - 06/02/2012. Broadcast and Cable Prime average comparison based on Top 56 metered market ratings, based on Live + SD data from Arianna for 05/28/2013.



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