TLC's Stacy London to Launch Personal Stylist Network Nationwide

Stacy London, co-founder of Style for Hire, has built a national network of personal style experts across the country - all on a mission to help anyone who lacks the know-how, the confidence or even the time to develop the understanding they need to master the art of their own personal style. Style for Hire soft-launched with 11 stylists in the Washington, DC area in September 2010; and today, the company launches nationwide, with 135 stylists in 24 key U.S. markets, including New York, Los Angeles, Chicago, San Francisco and Boston.

In conjunction, Style for Hire unveils the newly designed styleforhire.com - with refreshed company branding, site design & functionality. Style for Hire's website boasts new features including more finely-tuned Stylist search capabilities & options, detailed Stylist profiles, robust client dashboards, a Tumblr-based blog and more to come as new features - such as an interactive social media platform and before & after client photos -are activated throughout the year.

"Style For Hire is the physical extension of my style philosophy. Finding one's style can be completely overwhelming and financially taxing if you aren't shown proper body shape and investment strategy," says Stacy London, who also serves as Style for Hire's spokesperson & Stylist-in-Chief. "Many believe this service is only for celebrities and the wealthy. With the creation of Style for Hire, we set out to offer that same set of services to clients at an affordable price. Our Stylists can help anyone - regardless of size, lifestyle or budget - find their own style, experiment and have some fun with fashion, and gain some extra confidence in the process!"

As co-host of TLC's hit show What Not to Wear for 10 years, and a veteran fashion editor & stylist, London is known around the world as an approachable style guru for real women, thanks to her accessible, teachable and body-focused method for styling. She and co-founder, Cindy McLaughlin, spent over two years building a community of personal style experts who are skilled in the art of London's unique style philosophy and share the company's goal to help "regular" people develop their personal style, and build flexible, functional wardrobes within their means.

Adds Style for Hire CEO Cindy McLaughlin: "Style for Hire enters the national marketplace at a key moment for consumers. Many find themselves in the midst of life transitions, driven by either the economy or lifestyle change, and as a result, they are trending towards more service-friendly experiences that help them invest their time and resources more intelligently. Style for Hire delivers on all fronts: Our stylists save clients valuable time and money, while providing them with a proven level of expertise not previously available to the average consumer."

In January 2012, Style for Hire raised $1.5 million in their first round of Series A funding, led by Golden Seeds, with additional support from NY Angels and individual investors.

STYLE FOR HIRE STYLISTS: We Get It So You Have It

Style for Hire experts work in a "judgment-free zone" to help clients look and feel their best every day. Our Stylists also help clients save money, a key value proposition in today's uneven economy. Their goal is to help clients think about how to invest more strategically in their wardrobes, considering cost-per-wear, saving and spending habits and ultimately, to develop a wardrobe that is workable & wearable - as well as stylish – for any age, body type, lifestyle or budget.
Services offered include: closet audits, closet "shopping," and personal shopping for all types of lifestyle needs.

STYLE FOR HIRE NATIONAL STYLIST WORKSHOPS & SEMINARS
Through a stringent vetting process at Style for Hire's challenge-based National Stylist Workshops, Stacy London and the Style for Hire executive team handpick each stylist invited into the network, ensuring that all are in sync with the company's body-centric approach and meet the high standards of the network. Style for Hire hosts its next National Stylist Workshop and new Specialty Seminars from April 28th - May 1st in New York City.

To post a comment, you must register and login.