TLC Will 'Say Yes to the Dress' in Atlanta, 7/30

On Friday, July 30 at 9:30PM ET/PT, directly following the season finale of SAY YES TO THE DRESS, TLC premieres the new 12-part series SAY YES TO THE DRESS: ATLANTA. In each half-hour episode, viewers will get an inside look at one of the largest and busiest bridal salons in the south - Bridals by Lori. SAY YES TO THE DRESS: ATLANTA will air at 9PM each Friday following the premiere.

"SAY YES TO THE DRESS has become a signature Friday night show for us," states Nancy Daniels, SVP of Production and Development, TLC. "We're excited to be able to expand this successful franchise into a very different market with its own unique characters. Just as viewers fell in love with the brides and staff at Kleinfeld, the everyday happenings at Bridals by Lori gives a southern twist to this already familiar and extremely popular format."

SAY YES TO THE DRESS: ATLANTA takes viewers behind the scenes as each particular and strong-willed bride sets out to find her perfect wedding dress. These southern belles keep the staff on their toes in order to ensure they get exactly what they want for their important day. With high expectations, southern brides are well-informed on their favorite bridal designers and expect each of the consultants to be on top of their game. Bridals by Lori is celebrating its 30th anniversary this year and sees roughly 10,000 brides annually.

SAY YES TO THE DRESS: ATLANTA is produced by North South Productions for TLC.

TLC's innovative docu-series and reality-based programming include favorites Jon & Kate Plus 8, Little People, Big World, What Not to Wear, 19 Kids and Counting, Say Yes to the Dress, and LA Ink. TLC added to its menu of programming with Cake Boss and Ultimate Cake Off, and continues to expand into the food genre. TLC's daytime lineup includes the Emmy Award-winning A Baby Story. The channel is available in more than 98 million homes in the US, nearly 8 million homes in Canada and through the website at www.tlc.com. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries.

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