THURSDAY NIGHT FOOTBALL Continues Dominance in Primetime

Week two of THURSDAY NIGHT FOOTBALL on Thursday, Sept. 22 featuring the New England Patriots beating the Houston Texans 27-0 was seen on an average minute audience basis by 17.9 million viewers across all platforms, including the CBS Television Network, the NFL Network, Twitter, NFL Digital and CBS Interactive.

THURSDAY NIGHT FOOTBALL is produced by CBS Sports. CBS sells and airs all national commercials for CBS THURSDAY NIGHT FOOTBALL games across every platform, creating incremental value and distribution for CBS clients and sponsors.

Last night's telecast on CBS and NFL Network scored increases in ratings and viewership from last year's comparable game (Washington-N.Y. Giants; 9/24/15). Houston-New England was seen by an average of 17.5 million television viewers, up +4% (16.9 million in 2015) and earned a national household rating/share of 10.6/19, up from a 10.5/18, according to Nielsen live plus same day national ratings. New England's 27-0 victory over Houston delivered a+14% increase in viewership from last week's TNF match-up that featured the Jets beating the Bills 37-31.

Television viewership of the Houston-New England game peaked at 19.4 million viewers with a rating/share of11.7/20 from 9:00-9:30 PM, ET.

TNF on CBS and NFL Network continues to win in primetime, handily beating the other networks. CBS/NFL Network's primetime viewership for Premiere Week Thursday Night of 16.3 million was +318% better than FOX (3.9m),+159% better than NBC (6.3m) and +155% better than ABC (6.4m).

In total, CBS and NFL Network's coverage of Houston-New England was watched in all-or-part by 50.5 millionviewers on television, with a minimum of one minute viewed.

The average digital audience for week two of the THURSDAY NIGHT FOOTBALL game across Twitter, NFL Mobile from Verizon, Watch NFL Network, NFL Game Pass (International) and authenticated users on CBS Digital platforms was 398,000. In total, all digital properties showing THURSDAY NIGHT FOOTBALL reached 2.5 million viewers.

In total, Twitter reached 2.6 million combined worldwide viewers for the NFL Thursday Night Kickoff pregame show and the Patriots/Texans game for a minimum of three seconds with that video being 100% in view. For the Thursday Night Football game alone, Twitter reached 2.2 million viewers. The average audience (AMA) watching Thursday Night Football on Twitter properties was 327,000 up +34% vs last week's game (Jets vs. Bills), which was Twitter's first-week airing #TNF.

For a complete listing of all the ways to watch THURSDAY NIGHT FOOTBALL, please visit NFL.com/TNF.

Image courtesy of CBS.

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