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THE YOUNG AND THE RESTLESS Scores Best Weekly Numbers Since February

By: Oct. 24, 2013
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THE YOUNG AND THE RESTLESS, the #1 daytime drama, delivered its largest weekly audience since last February, according to Nielsen live plus same day ratings for the week ending Oct. 20.

The Young and the Restless averaged 4.76 million viewers, its biggest since the week ending Feb. 10, 2013. In key women demographics, it averaged 1.9/12 in women 25-54 and 1.3/09 in women 18-49. The Young and the Restless ranked as daytime's #1 program in women 25-54 and women 18-49.

The rest of CBS's daytime lineup also registered week-to-week growth. The Bold and the Beautiful was up +8% in viewers (3.65m from 3.38m), +15% in women 25-54 (1.5/09 from 1.3/08), +38% in women 18-49 (1.1/07 from 0.8/06) and +40% in women 18-34 (0.7/04 from 0.5/03).

The Talk was up +3% in viewers (2.67m from 2.58m), +17% in women 18-49 (0.7/04 from 0.6/04) and +33% in women 18-34 (0.4/3 from 0.3/02) week-to-week.

THE PRICE IS RIGHT 1 posted increases of +1% in viewers (4.56m from 4.53m), +8% in women 25-54 (1.3/08 from 1.2/08) and +13% in women 18-49 (0.9/06 from 0.8/06) from last week. LET'S MAKE A DEAL 1 was up +13% in women 25-54 (0.9/06 from 0.8/06), +17% in women 18-49 (0.7/05 from 0.6/04) and +50% in women 18-34 (0.6/05 from 0.4/04). LET'S MAKE A DEAL 2 was up +1% in viewers (3.26m from 3.23m), +11% in women 25-54 (1.0/07 from 0.9/06), +33% in women 18-49 (0.8/06 from 0.6/05) and +20% in women 18-34 (0.6/05 from 0.5/04).

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