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THE YOUNG AND THE RESTLESS Posts Week-to-Week Gains in Viewers

By: Mar. 28, 2013
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THE YOUNG AND THE Restless posted week-to-week gains in viewers and key women demographics, according to Nielsen live plus same day ratings for the week ending March 24.

THE BOLD AND THE BEAUTIFUL, The Talk and LET'S MAKE A DEAL also notched weekly increases.

Editor's Note: CBS's Daytime averages for the week ending March 24 are based on Monday-Wednesday due to NCAA Basketball.

THE YOUNG AND THE Restless was up +8% in viewers (4.71m from 4.37m), +5% in women 25-54 (2.0/12 from 1.9/12), +8% in women 18-49 (1.4/09 from 1.3/09) and +17% in women 18-34 (0.7/05 from 0.6/04).

Compared to the prior week, The Talk was up +4% in viewers (2.47m from 2.37m), +10% in women 25-54 (1.1/06 from 1.0/06) and +33% in women 18-34 (0.4/02 from 0.3/02).

LET'S MAKE A DEAL 1 posted gains of +4% in viewers (2.90m from 2.79m), +11% in women 25-54 (1.0/06 from 0.9/06) and +50% in women 18-34 (0.6/04 from 0.4/03). LET'S MAKE A DEAL 2 was up +5% in viewers (3.37m from 3.20m), +10% in women 25-54 (1.1/07 from 1.0/06), +14% in women 18-49 (0.8/06 from 0.7/05) and +20% in women 18-34 (0.6/4 from
0.5/04).

The Bold and the Beautiful was up +3% in viewers (3.49m from 3.38m).



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