THE X FACTOR Season 2 Auditions Begin at Planet Hollywood Las Vegas

Studio One Media, Inc. (OTCBB: SOMD) today announced the opening of its newest MyStudio® HD Recording Studio located at Planet Hollywood Resort & Casino in Las Vegas. The opening is in conjunction with the launch of the Las Vegas auditions for season two of Simon Cowell's THE X FACTOR. The Planet Hollywood location joins MyStudio locations in Honolulu, Phoenix, Nashville, New Jersey, Los Angeles, and New England. The X Factor auditions at all locations are scheduled through April 15th.

"There is no better place on the Las Vegas Strip to host THE X FACTOR auditions than at Planet Hollywood Resort & Casino, where 'fame sets the scene,'" said David Hoenemeyer, President of Planet Hollywood Resort & Casino. "We are thrilled to welcome MyStudio to Planet Hollywood and to host the auditions for season two of this exciting show. Who knows, maybe someday, the winner of 'The X Factor' will perform on stage right here at Planet Hollywood."

"Having the ability to partner with a world class entertainment venue such as the Planet Hollywood Resort & Casino affirms our belief in the marketability and adaptability of the technology which we have created. I look forward to the continued roll out of studios nationally, utilizing our revised business model of partnering with destination entertainment venues such as the Planet Hollywood Resort & Casino," said Frank Perrotti, Chairman of Studio One Media, Inc.

The X Factor is expanding its audition process to reach even more singers than any talent show ever before in its search to find the best new solo artists and vocal groups in America through its partnership with MyStudio. Anyone 12 years old or older will have the opportunity to use the state-of-the-art studios to record their a cappella audition video and state why they think they have what it takes to be the next $5 million recording contract winner. MyStudio allows X Factor hopefuls the opportunity to record a high quality audition video in a private recording studio environment.

Vocalists will also be able to view their audition video and submit it directly into the competition right at the studio. MyStudio recording engineers are available at each location to assist with all aspects of the audition and submission process. MyStudios will be open for auditions an average of 11 hours a day for several weeks, allowing performers time to practice and plan for their auditions around work and school schedules.

The MyStudio-X Factor finalists will advance directly to a "Judges Audition" round where they will perform live before Simon Cowell and The X Factor judges and a studio audience of thousands. Many X Factor finalists were discovered last season through MyStudio auditions including Simon Cowell's top three girl finalist "Drew."

This fall's No. 1 unscripted series discovered such diverse recording artists as winner Melanie Amaro, and finalists Astro, Chris Rene, Josh Krajcik, Marcus Canty and Rachel Crow, who have all signed major deals with Sony Music.

Simon Cowell and L.A. Reid will return as judges to THE X FACTOR this fall on FOX. Additional judges to be announced.

The MyStudio - X Factor locations are as follows:
NEW JERSEY - WESTFIELD GARDEN STATE PLAZA
PHOENIX - ARIZONA MILLS MALL
NASHVILLE - COOLSPRINGS CENTER MALL
HONOLULU - PEARLRIDGE CENTER
LOS ANGELES - WESTFIELD CULVER CITY
NEW ENGLAND - FOXWOODS RESORT CASINO
LAS VEGAS - PLANET HOLLYWOOD RESORT & CASINO

THE X FACTOR was created by Syco Television and is produced by Syco Television and FremantleMedia North America. Rob Wade and Siobhan Greene are executive producers for Syco Television. Cecile Frot-Coutaz, Richard Holloway and Andrew Llinares serve as executive producers for FremantleMedia North America.

MyStudio® HD Recording Studios

The award-winning MyStudio is the brainchild of technology and entertainment entrepreneur Larry Ryckman. MyStudio is a self-contained, state-of-the-art audio/video recording studio that offers true professional recording studio-quality audio and HD broadcast-quality video with an ease, economy and convenience never before available. MyStudio eliminates the high cost, technological and logistical barriers inherent in the creation of high-quality online video content, thereby opening up a new world of opportunities for the creation of user-generated video content by amateurs and professionals alike. MyStudio can be used to create videos for music, modeling, comedy, dating, job resumes, auditions, personal messages and greetings.

A recording session for up to five minutes costs only $20. Using Hollywood-style green screen technology, MyStudio users can choose from over 1,000 HD virtual backgrounds for their videos or they can upload their own custom backgrounds. In addition, MyStudio offers thousands of licensed karaoke tracks from EMI Music Publishing and Universal Music Publishing and others, thereby allowing consumers to legally create music videos for public viewing online. Within minutes of recording, videos are automatically uploaded to the MyStudio.net website, which offers free member profile pages and video sharing in a social networking environment. At MyStudio.net, members can enter contests, receive free DVDs of their videos, download MP3 audio files and access embed codes. MyStudio, Inc., is owned and operated by Studio One Media, Inc. ("Studio One") (OTCBB: SOMD).

THE X FACTOR

THE X FACTOR launched in the U.S. in Sept. 2011 on FOX, immediately becoming the No. 1 unscripted show this fall. It was FOX's highest-rated Wednesday night premiere in 13 years among Adults 18-49. The show averaged a 4.3/12 among Adults 18-49, and averaged 12.6 million viewers. THE X FACTOR significantly improved FOX's year-over-year time period performance on Wednesday and Thursday nights among Adults 18-49 by +52% and+40% respectively. Local versions of "The X Factor" are now produced in more than 40 territories and the U.S. version of THE X FACTOR airs in over 162 countries. Artists discovered by "The X Factor" format have sold more than 100 million records worldwide, including 110 No. 1, 270 Top 10 and 501 Top 50 releases. THE X FACTOR was created by Syco Television and is produced by Syco Television and FremantleMedia North America. Rob Wade and Siobhan Greene are executive producers for Syco Television. Cecile Frot-Coutaz, Richard Holloway and Andrew Llinares serve as executive producers for FremantleMedia North America.

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