THE VOICE is Monday's Top Non-Sports Telecast in 18-49, Topping 'DWTS' by +40%

NBC's THE VOICE (2.1/7 in 18-49, 9.8 million viewers overall from 8-10:01 p.m. ET)is the top non-sport alternative in the time period, topping ABC 's "Dancing With the Stars" by a +40% margin in 18-49 (2.1 vs. 1.5 from 8-10 p.m.). Is the #1 entertainment show of the night in adult 18-49 rating and all other key demos (excluding CBS' 8-8:30 p.m. programming, which is currently inflated by basketball coverage at that hour in the Western U.S.). Versus this week's high-rated NCAA BASKETBALL Championship on CBS, retains 95% of last week's fast-affiliate 10.330 million total viewers and 93% of last week's 10.557 million in official nationals Will add substantial viewership via time-shifting and VOD - last week's "Voice" grew by +20% going from L+SD Nielsens to L+3 in 18-49 (from a 2.36 rating to a 2.84) and +1.6 million viewers overall (10.6 million to 12.1 million) going from "live plus same day" Nielsens to L+3. The gains of +0.48 of a point in 18-49 and +1.6 million viewers overall were the night's biggest L+3 lifts on the Big 4 network

"Taken" (0.9/3 in 18-49, 4.9 million viewers overall from 10:01-11 p.m. ET): Retains 90% week to week in 18-49 (0.9 vs. 1.0) and 97% in total viewers (4.883 million vs. 5.041 million), pending updates, despite this week's competition from NCAA Championship basketball on CBS. Ranks #2 in the slot among ABC, CBS and NBC in every key measure (including a tie in women 18-34), behind only CBS' high-rated NCAA BASKETBALL Championship. Will add significant viewership via time-shifting and VOD - so far this season, "Taken" has increased by +30% in 18-49 rating going from L+SD to L+7 (from a 1.41 to a 1.83) and +2.2 million viewers overall (6.7 million to 8.9 million).

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," delayed by NCAA basketball; and ABC's "Jimmy Kimmel Live," 1.7/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," delayed by NCAA basketball; and "Jimmy Kimmel Live," 0.5/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households; CBS's "Late Late Show," delayed by NCAA basketball. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," delayed by NCAA basketball.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.

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