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THE VOICE Is #1 Show of the Night in 18-49 as NBC Wins Its 13th Straight Tuesday

By: Mar. 29, 2017
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NBC wins its 13th straight Tuesday in adults 18-49, with "The Voice" ranking as the #1 show of the night. "The Voice" (2.1/8 in 18-49, 10.0 million viewers overall from 8-9:01 p.m. ET): Is the #1 show of the night on the Big 4 networks in 18-49 by a +31% margin (with a 2.1 rating vs. a 1.6 for #2 "NCIS"). Retains 95% of last week's 2.2 in these prelim fast-affiliate ratings in 18-49 and 91% versus last week's 2.3 in official nationals. Wins the timeslot among the Big 4 networks in adults 18-49, adults 25-54 and adults 18-34. Will add substantial viewership via time-shifting and VOD - last week's "Voice" grew +26% in 18-49 (2.26 to 2.85) and +1.7 million viewers overall (10.8 million to 12.5 million) going from L+SD to L+3 Nielsens. Upscale: Tuesday's "Voice" is generating a solid upscale audience this season, indexing at a 111 among adults 18-49 in $100K+ homes.

"Chicago Fire" (1.4/5 in 18-49, 6.6 million viewers overall from 10-11 p.m. ET): Ranks #1 in the time slot among ABC, CBS and NBC in adults 18-49, adults 25-54 and adults 18-34. Wins among those nets by a +27% margin in 18-49 (1.4 vs. a 1.1 for CBS' #2 "NCIS: New Orleans"). It's the 45th consecutive "Fire" original to win the 10 p.m. timeslot in 18-49 versus regular ABC-CBS competition, dating back to February 2015. Will add substantial viewership via time-shifting and VOD: Last week's "Fire" grew +47% in 18-49 (1.54 to 2.26) and +2.8 million viewers overall (7.2 million to 10.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. So far this season, "Chicago Fire" has increased by +61% in 18-49 rating (from a 1.61 to a 2.60) and +3.7 million viewers overall (7.2 million to 10.9 million) going from L+SD to L+7.

"Trial & Error" (1.0/4 in 18-49, 4.6 million viewers overall from 9:01-9:30 p.m. ET): Ranks #2 in the time period in adults 18-49 despite competition from Fox's "Bones" series finale. Finishes within 0.2 of last week in 18-49 (0.8 vs. 1.0), while maintaining 100% among millennials (0.6 vs. 0.6 in adults 18-34) and growing among female millennials (0.8 vs. 0.7 in women 18-34). Will increase with time-shifting and VOD viewers - last week's 9 p.m. "Trial" grew +20% in 18-49 (1.23 to 1.47) and +804,000 viewers overall (5.3 million to 6.1 million) going from L+SD to L+3 Nielsens. Upscale: "Trial" is delivering a strong upscale audience, indexing at a 124 among adults 18-49 in $100K+ homes. A second episode of "Trial & Error" averaged a 0.8/3 in 18-49 and 3.4 million viewers overall from 9:30-10 p.m. ET.

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.4/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.2/2.
At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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