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THE VIEW is Daytime’s #1 Program for the 4th Straight Week in Women 18-34

By: Oct. 18, 2012
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ABC ranked as Daytime's #1 network for the 6th consecutive week in Women 18-34 (0.5 rating/182,000 – tie) and was also the #1 network in Women 18-49 (0.9 rating/545,000 – tie).

In Women 18-34, "General Hospital" (0.6 rating/203,000) and "The View" (0.6 rating/201,000) tied as the Top 2 programs in Daytime. Impressively, this represented "The View's" 4th consecutive week as Daytime's #1 program in the young woman demo.

In its fourth week at 2 o'clock, "General Hospital" climbed by solid margins over year-ago levels, increasing by 14% in Total Viewers (2.67 million vs. 2.35 million) and by 29% in Women 18-34 (203,000 vs. 157,000).

"The Chew" delivered its most-watched week in more than 7 months in Total Viewers (2.31 million – since w/o 2/27/12), surging by an impressive 24% over year-ago levels (vs. 1.86 million).

Following are Daytime lineup averages, plus Top 5 Program ranks in key Women, sorted by W18-49:



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