THE VIEW Outperforms THE TALK In All Key Target Demos
By: Tori Hartshorn Jun. 05, 2018
ABC's "The View" averaged 2.767 million Total Viewers, 454,000 Women 25-54 and 322,000 Women 18-49 during the week of May 28, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.418 million, 374,000 and 263,000, respectively) during the week in Total Viewers (+349,000), Women 25-54 (+80,000) and Women 18-49 (+59,000). In fact, "The View" saw its largest Women 25-54 lead since February and biggest in Women 18-49 since March - since weeks of 2/19/18 and 3/19/18, respectively.
"The View" improved on the previous week (2.596 million, 414,000 and 285,000, respectively, for w/o 5/21/18) in Total Viewers (+7%), Women 25-54 (+10%) and Women 18-49 (+13%), hitting 6-week highs across the board - since w/o 4/16/18.
For the 8th straight week, "The View" improved in Total Viewers year to year (+6% - 2.767 million vs. 2.600 million for w/o 5/29/17).
Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+1% - 2.899 million vs. 2.857 million), marking its most-watched season in 4 years - since the 2013-2014 season.
In addition, "The View" leads CBS' "The Talk" across the board, increasing its advantages from the same point last season in Total Viewers (352,000 vs. 179,000), Women 25-54 (86,000 vs. 58,000) and Women 18-49 (59,000 vs. 54,000). In fact, "The View" is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years - since the 2012-2013 season.
NOTE: Due to Memorial Day on Monday (5/28/18), "The View" and "The Talk" were coded as specials. Each telecast is excluded from the weekly averages. ABC's and CBS' averages are based on 4 days (Tuesday - Friday).
Week of May 28, 2018:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,767,000 454,000/0.7 322,000/0.5
CBS' "THE TALK" 2,418,000 374,000/0.6 263,000/0.4
Comments
Videos