THE VIEW Outdoes THE TALK in All Key Demos

ABC's "The View" averaged 2.887 million Total Viewers, 547,000 Women 25-54 and 399,000 Women 18-49 during the week of March 14, 2016, based on Live + Same Day Data from Nielsen Media Research.

"The View" defeated CBS' "The Talk" (2.592 million, 497,000 and 389,000, respectively) in all key target demos: Total Viewers (+295,000), Women 25-54 (+50,000) and Women 18-49 (+10,000). In fact, "The View" led the CBS program by its largest overall viewer advantage since its season premiere week in September (w/o 9/7/15) while leading in Women 25-54 and Women 18-49 for the 3rd week running.

"The View" was up over the previous week in Total Viewers (+3% - 2.887 million vs. 2.804 million on w/o 3/7/16).

"The View" outdelivered its year-ago week performance in Total Viewers (+4% - 2.887 million vs. 2.775 million on w/o 3/16/15) for the 3rd week in a row.

NOTE: CBS' "The Talk" was preempted on Thu 3/17/16 and Fri 3/18/16 due to NCAA basketball. "The Talk"'s averages are based on 3 days (Mon-Wed).

Week of March 14, 2016:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg

ABC "THE VIEW" 2,887,000 547,000/0.9 399,000/0.6

CBS "THE TALK" 2,592,000 497,000/0.8 389,000/0.6

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 3/14/16, 3/7/16 and 3/16/15. Most Current: 2015-2016 Season (9/21/15 - 3/20/16) and 2014-2015 Season (9/22/14 - 3/22/15). Averages based on regular telecasts.

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