THE TONIGHT SHOW Wins the Late Night Week of 10/22-26 in Key Demo
By: Kaitlin Milligan Oct. 30, 2018
"The Tonight Show Starring Jimmy Fallon" has claimed the late-night ratings week of Oct. 22-26 in the key adult 18-49 demographic over "The Late Show with Stephen Colbert" and "Jimmy Kimmel Live," according to "live plus same day" figures from Nielsen Media Research.
"Tonight" also led the timeslot's broadcast competition in adults 25-54, adults 18-34 and all key adult-female demographics.
For the week, Tonight delivered a +17% margin of victory over "The Late Show with Stephen Colbert" (0.48 vs. 0.41) and a +30% advantage over "Jimmy Kimmel Live" (0.48 vs. 0.37).
Last week at 12:35 a.m. ET, "Late Night with Seth Meyers" outperformed "The Late Late Show with James Corden" in adults 18-49, total viewers and every other key ratings measure. For their head-to-head half-hour, "Late Night" also beat ABC's "Nightline" in all key categories - adults, men and women 18-34, 18-49 and 25-54, plus total viewers
LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Oct. 22-26. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.48 rating, 3 share
CBS "Late Show," 0.41/3
ABC "Kimmel," 0.37/2 *
12:35-1:05 a.m. ET
ABC "Nightline," 0.25/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.29/3 *
CBS "Late Late Show," 0.21/2 *
1:35-2:05 a.m. ET
NBC "Last Call," 0.20/2 *
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 2.185 million viewers
CBS "Late Show," 2.957 million viewers
ABC "Kimmel," 1.736 million viewers *
12:35-1:05 a.m. ET
ABC "Nightline," 1.195 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.274 million viewers *
CBS "The Late Late Show," 1.207 million viewers *
1:35-2:05 a.m. ET
NBC "Last Call," 0.748 million viewers *
* Friday's "Kimmel," "Late Night," "Late Late Show" and "Last Call" were encores.
SEASON AVERAGES
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.52 rating, 4 share
CBS "Late Show," 0.48/3
ABC "Kimmel," 0.40/3
12:35-1:05 a.m. ET
ABC "Nightline," 0.27/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.31/3
CBS "The Late Late Show," 0.24/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.19/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 2.354 million viewers
CBS "Late Show," 3.402 million viewers
ABC "Kimmel," 2.008 million viewers
12:35-1:05 a.m. ET
ABC "Nightline," 1.303 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.428 million viewers
CBS "The Late Late Show," 1.306 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.771 million viewers
SELECTED CABLE RESULTS, WEEK OF OCT. 22-26
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., "The Daily Show," 0.16 (R) **
TBS, 11 p.m.-midnight, "Conan," preempted
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.43
Adult Swim, 12:30-1:30 a.m. ET, 0.34
Each adult 18-49 rating point equals 1.29 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., "The Daily Show," 0.541 million (R) **
TBS, 11 p.m.-midnight, "Conan," preempted
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.850 million
Adult Swim, 12:30-1:30 a.m. ET, 0.682 million
** Monday's "Daily Show" was preempted.
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