THE TONIGHT SHOW Wins Week in Adults 18-49
By: Tyler Peterson Sep. 24, 2015
"The Tonight Show Starring Jimmy Fallon" has finished #1 for the late-night ratings week of Sept. 14-18 in adults 18-49 and total viewers.
With the wins, "Tonight" remained the late-night leader in the key 18-49 demo and moved ahead of "The Late Show with Stephen Colbert" in total viewers in the second week of the new CBS talk show.
At 12:35 a.m. ET, "Late Night with Seth Meyers" continued to dominate its time-period competition and virtually matched ABC's "Jimmy Kimmel Live" in adult 18-49 despite starting an hour later.
NBC's late-night success extended to the online world as well, where "Tonight" amassed a total of 215 million online views during the weeks of Sept. 7 and Sept. 14, with 14 separate "Tonight Show" videos generating more than 1 million views.
The NBC ratings wins for Sept. 14-18 conclude a dominant 2014-15 season for the network's late-night lineup, marking the 20th straight season "Tonight" has been the #1 late-night broadcast talk show among adults 18-49 and the 19th time in 20 seasons "Tonight" has been #1 in total viewers.
With the transition to Jimmy Fallon as host, "Tonight" has delivered the show's two top-rated seasons in the last six years.
For the 2014-15 52-week season, Fallon outdelivered the time period's ABC and CBS competition in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
At 12:35 a.m. ET, "Late Night with Seth Meyers" topped CBS's "Late Late Show" for the season in all key categories and also outrated ABC's "Nightline" in their head-to-head half-hour from 12:30-1 a.m. ET in every key measure.
For the Sept. 14-18 week, Fallon won four of five nights versus Colbert in both 18-49 and total viewers, only trailing "Late Show" in 18-49 on Thursday - the night the CBS show was boosted by a high-rated NFL overrun. Fallon claimed that night in total viewers.
At 12:35 a.m. ET, "Late Night with Seth Meyers" decisively topped CBS's "Late Late Show with James Corden" in both 18-49 and total viewers and, despite the later hour, nearly matched ABC's "Jimmy Kimmel Live" in 18-49 (0.46 vs. 0.47). Meyers outrated Kimmel in men 18-49 (0.44 vs. 0.36) and men 25-54 (0.54 vs. 0.47).
"Tonight" continues to excel across social platforms, with double- and triple-digit growth over the past year and a recent Creative Arts Emmys juried award win in the Social TV Experience category. Versus its levels of one year ago, "Tonight" is up +63% on Facebook (5.8 million likes for its show page vs. 3.6 million), up +92% on Twitter (3.0 million followers vs. 1.5 million), up +24% on Tumblr (703,000 followers vs. 569,000), up +84% on Youtube (8.0 million subscribers vs. 4.3 million) and up +218% on Instagram (1.4 million followers vs. 426,000).
For the weeks of Sept. 7 and Sept. 14, "Tonight Show" videos generated 153 million views on the show's channel on Youtube and 61 million views on Facebook. Over that span, 14 different "Tonight Show" videos amassed more than 1 million views on those platforms.
WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Sept. 14-18. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date and third-quarter figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")
ADULTS 18-4911:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.99 rating, 5 share
CBS "Late Show," 0.72/4 *
ABC "Kimmel," 0.47/2 *
12:35-1:05 a.m. ET
ABC "Nightline," 0.33/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.46/3
CBS "The Late Late Show," 0.31/2 *
1:35-2:05 a.m. ET
NBC "Last Call," 0.26/2 *
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.493 million viewers
CBS "Summer Showcase," 2.854 million viewers *
ABC "Kimmel," 2.178 million viewers *
12:35-1:05 a.m. ET
ABC "Nightline," 1.442 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.525 million viewers
CBS "The Late Late Show," 1.227 million viewers *
1:35-2:05 a.m. ET
NBC "Last Call," 0.835 million viewers *
* Friday's "Kimmel," "Late Late Show" and "Last Call" were encores. Thursday's "Late Show" and "Late Late Show" were delayed by an NFL overrun.
THIRD-QUARTER 2015 AVERAGES
ADULTS 18-4911:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.01 rating, 5 share
CBS "Late Show," 0.82/4
ABC "Kimmel," 0.49/2
12:35-1:05 a.m. ET
ABC "Nightline," 0.32/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.45/3
CBS "Late Late Show," 0.30/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.26/2
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.648 million viewers
CBS "Late Show," 3.570 million viewers
ABC "Kimmel," 2.158 million viewers
12:35-1:05 a.m. ET
ABC "Nightline," 1.387 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.476 million viewers
CBS "Late Late Show," 1.204 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.798 million viewers
2014-15 52-WEEK SEASON AVERAGES
ADULTS 18-4911:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.11 rating, 5 share
CBS "Late Show," 0.59/2
ABC "Kimmel," 0.60/3
12:35-1:05 a.m. ET
ABC "Nightline," 0.39/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.47/3
CBS "Late Late Show," 0.32/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.27/2
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.848 million viewers
CBS "Late Show," 3.095 million viewers
ABC "Kimmel," 2.543 million viewers
12:35-1:05 a.m. ET
ABC "Nightline," 1.601 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.501 million viewers
CBS "Late Late Show," 1.345 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.817 million viewers
SELECTED CABLE RESULTS, WEEK SEPT. 14-18
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "@midnight," 0.19
Comedy Central, 11:30 p.m.-midnight ET, "The Nightly Show," 0.15
Adult Swim, 12:30-1:30 a.m. ET, 0.55
Each adult 18-49 rating point equals 1.27 million viewers.
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., "@midnight," 0.355 million
Comedy Central, 11:30 p.m.-midnight ET, "The Nightly Show," 0.351 million
TBS, 11 p.m.-midnight, "Conan," 0.590 million
Adult Swim, 12:30-1:30 a.m. ET, 1.115 million viewers
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