THE PRICE IS RIGHT Reveals Rob Wilson as Winner of First-Ever Male Model Search

The viewers have spoken, and Rob Wilson of Boston has been named as the winner of THE PRICE IS RIGHT's first-ever male model search. The announcement was made today on the long-running game show, which is daytime television's #1 program. Wilson begins his week-long gig on Monday, Oct. 15.

Hundreds of hopefuls showed up to an open call for male models in Los Angeles on August 30 and had a chance to show off for the show's producers and female models. The field was narrowed down to 26, who then competed in a series of challenges that aired on priceisright.com. The hopefuls were put through their paces, including writing and singing original lyrics to the show's iconic theme music, showing their excitement as they were each called to "come on down" and experiencing the frantic pace of a costume change. When the dust settled, Wilson, Clint Brink and Nick Denbeigh were named as finalists, with fans voting online for their choice from Sept. 28 - Oct. 4.

THE PRICE IS RIGHT, the longest-running game show in television history, is hosted by Drew Carey. Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.

CBS Daytime has been #1 in the daypart for 26 consecutive years, featuring a lineup that is a balance of dramas, game shows and talk. In addition to THE PRICE IS RIGHT, the Network's daytime lineup includes game show LET'S MAKE A DEAL, television's #1 daytime drama THE YOUNG AND THE RESTLESS, as well as THE BOLD AND THE BEAUTIFUL and popular daytime show THE TALK.

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