Comedy Central's January 15 THE OFFICE marathon delivered big gains in multiple key demographics, outperformed time-period benchmarks and similar holiday marathons, and reached the network's highest primetime rating since September, 27 2017.
Adults 18-49 and the key Men 18-34 rating increased 71% and 23%, respectively, against total-day year-ago numbers. The same demographics each gained 22% versus the prior four-week total-day average. Average total viewers increased 62% against the year-ago total-day mark, and Women 18-49 and 18-34 gained 174% and 132% against the year-ago total-day mark. Women 18-49 and 18-34 increased 36% and 46% respectively versus the prior four-week total-day average.
Taking place on Martin
LUTHER King Jr Day, the marathon outperformed Memorial Day by 25%, July 4 by 22%, Labor Day by 59%, and Christmas by 10%.
Building on this momentum,
Comedy Central will premiere its new, scripted series, Corporate, on January 17 with back-to-back episodes beginning at 10:00 p.m., along with the season premieres of
DRUNK HISTORY (more info) and
ANOTHER PERIOD (more info) on January 23.
Available on-air, online and on-the-go via the
Comedy Central App,
Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB). For up-to-the-minute and archival press information and photographs visit Comedy Central's press site at press.cc.com and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
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Source: Nielsen Fast National Ratings, L+SD, 6a-3a vs 6a-3a YAGO
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