THE NFL ON CBS Thanksgiving Day Game Rates Highest in 16 Years

THE NFL ON CBS's broadcast (12:45-4:00 PM, ET) earned an average overnight household rating/share of 15.3/35, up 3% from last year's 14.8/36 (Oakland-Dallas; 4:30-8:00 PM, ET) in 55 metered markets (Boston excluded).

The rating/share also was up 9% from last year's comparable window (14.1/33; Green Bay-Detroit; FOX; 12:30-3:45 PM, ET).

The 15.3/35 is CBS's highest-rated THANKSGIVING Day game since the Network re-acquired the NFL broadcast rights in 1998.

Yesterday's game rating/share peaked with a 16.5/40 from 3:00-3:30 PM, ET.

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