THE HURT BUSINESS Shines Spotlight on Mixed Martial Arts; Coming to Theaters Nationwide 9/29

Extending beyond the octagon and looking deeper into what life is really like inside the world of mixed martial arts (MMA), "THE HURT BUSINESS: A Deeper Look into MMA" comes to movie theaters nationwide for one night on Thursday, September 29 at 7:00 p.m. local time. Directed by Vlad Yudin and narrated by Academy Award winner Kevin Costner, this event follows the daily lives of the sport's biggest stars, including UFC Light-Heavyweight Champion Jon "Bones" Jones, former UFC Light-Heavyweight Champion Rashad "Suga" Evans and female phenomenon Ronda Rousey, to understand how this sport went from being shunned as "barbaric" to BECOMING one of the most popular sports franchises of today. In addition to the feature story, audiences will experience an exclusive pre-recorded intro by Rashad Evans and an extra 15-minute featurette on the making of the film, plus legendary fight clips.

Tickets for "THE HURT BUSINESS: A Deeper Look into MMA" can be purchased online by visiting www.FathomEvents.com or at participating theater box offices. Fans throughout the U.S. will be able to enjoy the event in nearly 400 select movie theaters through Fathom's exclusive Digital Broadcast Network. For a complete list of theater locations visit the Fathom Events website (theaters and participants are subject to change).

Director Vlad Yudin commented, "Creating The Hurt Business has been a real journey. We have dedicated almost two years to making this film, working with fighters from all over the world and exploring the culture of MMA, its origins and its continuous growth. We are very happy to be working with Fathom Events to finally bring this project to the masses!"

The producers of "Bowling for Columbine," "Fahrenheit 9/11" and "Generation Iron" deliver their next cinematic punch with "THE HURT BUSINESS," detailing the lives of various martial arts superstars competing in the fastest-growing sport in the world and the struggles and triumphs that accompany all careers in cage fighting. Besides featuring legends such as Georges St-Pierre as well as the next generation of fighters, this event also covers the history of mixed martial arts fighting, from the coliseums of ancient Greece to modern day venues such as the MGM Grand in Las Vegas. Themes of injury, both mental and physical, are explored and the question is raised; is it worth it to sacrifice one's mind and body for sport?

"The world of mixed martial arts takes not only physical strength but mental toughness," Fathom Events VP of Programming Kymberli Frueh said. "This event goes behind the ring to explore everything that goes into the making of a MMA fighter from the grit and stamina to the personal toll the sport can take on elite fighters."

For artwork/photos related to "THE HURT BUSINESS: A Deeper Look into MMA," visit the Fathom Events press site.

About Fathom Events Fathom Events is recognized as the leading domestic distributor of event cinema, and ranks as one of the largest overall distributors of content to movie theaters. Owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC) (known collectively as AC JV, LLC), Fathom Events offers a variety of one-of-a-kind entertainment events that include live, high-definition performances of the Metropolitan Opera, dance and theatre productions such as the Bolshoi Ballet and National Theatre Live's Hamlet, sporting events like FS1 Presents USA v Mexico, concerts with Roger Waters and One Direction, the TCM Presents classic film series and faith-based events such as The Drop Box and Four Blood Moons. Fathom Events takes audiences behind the scenes and offers unique extras including audience Q&As, backstage footage and interviews with cast and crew, creating the ultimate VIP experience. Fathom Events' live digital broadcast network ("DBN") is the largest cinema broadcast network in North America, bringing live and pre-recorded events to 887 locations and 1,354 screens in 181 Designated Market Areas (including all of the top 50). For more information, visit www.fathomevents.com.

About The Vladar Company The Vladar Company is a media and entertainment company which focuses on developing, financing, and packaging a library of intellectual properties with its producing partners at leading Hollywood and international production studios. The company is BECOMING a leading producer of many genres and multiple mediums in US and international markets, while also expanding into acquiring and distributing high quality content.

About Generation Iron Fitness Network Generation Iron Fitness Network is the first ever digital space broadcasting original video content for all things bodybuilding & MMA. Providing premiere CONTEST coverage, news and cutting edge original shows - the network's vision is to deliver all aspects of MMA & bodybuilding instantly to fans across the globe. No limitations. No missed opportunities. Just pure groundbreaking bodybuilding.

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